BS: Marketing Sales, BS: Technological Entrepreneurship and Management

Lifestyle

Chief Marketing Officer

Accomplished senior level executive, with extensive P&L responsibility, including successful turnaround experience with under-performing business segments in North America.  Turnaround and implementation expertise; including strategic brand management, business development and profit improvement, market identification and growth, and the execution of product placement, sales strategies, technological platforms in an effort to exploit the business platforms and increase overall productivity and sales.

As a creative senior Marketing Executive with over (15) years of extensive experience guiding domestic/international marketing strategies I was highly recruited to bring my unorthodox strategic brand development, my ability to make critical decisions, and my overall success in building high performance teams.  With my particular skill set focused on building brands through advertising, sales promotions, sponsorships, co-marketing and trade shows.  Moreover, with a high impact proven track record of restructuring, building infrastructure, driving new product development, utilizing share of the current market exposure, expansion into new markets and growth through acquisitions.  I furthered my ability to Focus on driving higher margins, ROI, and EBIT.  With my primary focus in consumer products I also have built a strong following and infrastructure experience in the business to business industries.

Implemented a product life management system to improve competitiveness through better product rollover and market positioning.

Developed and installed a technologically based ordering platform which assisted our vendors by evaluating sales metrics and analyzing statistics to improve the sales execution and market pricing table.

Drove operational execution of relationship marketing strategies and tactics that directly resulted in a $11 million dollar incremental sales increase over the past Fiscal Year, 48% growth of conventional hard goods, and 12-15% annual growth in sales outside the United States.

Redeveloped, implemented, and drove a branding and merchandise strategy designed to aggressively reestablish company brand clarity and market share in the extremely challenging Action Sports Lifestyle Brand environment.  Developed market objectives and a lifestyle focused, segment-centric market strategy that specifically targeted female consumers aged 13-25 the highest value, highest disposable income, most dynamic consumer segment in the United States.  Sponsored merchandise sales initiatives intended to fully leverage the global sourcing focus demographically driven to attract customers with larger margin merchandise purchases which interim increased margins by as much as 240% in specific retail segments.

Find out detailed information about Brian Stretch, Chief Marketing Officer in Los Gatos, CA

Brian Stretch: Chief Marketing Officer in Los Gatos, CA

Brian Stretch

Liberation6, LLC

Arizona State University, San Diego State University