Bike

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

Cooking

Reading

Hiking

Spending time on the newport boardwalk with a few adult bevs

My awesome show cat

Sherpa (she's himalayan)

Regional Outreach Manager, West Coast

A confident, creative and innovative marketing professional with a proven track record of successfully developing and implementing marketing strategies, while increasing brand relevance and revenue. Possesses a strong ability to motivate and support team members while building a strong rapport with strategic partners. Extensive background in driving brand awareness, conversion and customer engagement in local markets. 

• Define, develop and execute regional marketing strategy and campaign
• Lead team of Admissions Directors to develop and hit quarterly sales goals and metrics
• Oversee regional sales and marketing initiatives to drive enrollment growth within region of 15 campuses
• Execute and manage CRM initiatives for region and national organization
• Creatively manage new and existing digital and traditional advertising campaigns
• Successfully grew enrollment at each campus by 25% within year one

• Define, develop and execute traditional and digital marketing strategies and campaigns
• Strategize and implement digital marketing initiatives for a variety of clients ranging from Academic Institutions to local businesses • Media planning and buying action plan development and actualization
• Content development and management via social media, email newsletters, blogs, and websites
• B2B and B2C strategy, development, implementation
• Marketing material development including brand guidelines, whitepapers, webinars, advertisements, lead pages and more
• Social media strategy and management
• Digital advertising management, including affiliate, retargeting, SEM, PPC
• Public Relations strategy and media outreach

Business Development

• Define, develop and execute local and National marketing strategies and campaigns
• Forecast and manage series and event marketing budgets and media buys
• Successfully integrate internal and series partner marketing initiatives
• Increased TV viewership and digital interactions by 300% in 2012
• Develop and direct advertising creative and schedules to meet print and digital deadlines
• Oversee local and National media and public relations strategies
• Writing and distribution of ~5 press releases per week
• Work in conjunction with NBC Universal to ensure cohesive series-wide branding
• Create and activate in-market and digital ticketing promotions (increased ticket sales by 50%)
• Develop annual marketing toolkit for promoters/partners to enforce cohesive branding across 12 events
• Analyze and revise existing plans to optimize ROI
• Social media content creation/management; Developed Facebook fan base of 100,000 in 18 months
• Creation of annual series media guide distributed to over 50 media outlets

Marketing Director

• Developed and maintained ecommerce website – racerxbrand.com
• Launched brand’s first clothing line from start to finish
• Collaborated on and approved final apparel graphics
• Managed customer service inquiries and issues via email, phone and online forums
• Maintained monthly sales goals via QuickBooks and promotions
• Ensured a cohesive brand identity across all digital and commercial channels

Brand Manager

Find out detailed information about Courtney Zollinger, Regional Outreach Manager, West Coast in Newport Beach, CA

Courtney Zollinger: Regional Outreach Manager, West Coast in Newport Beach, CA

Courtney Zollinger

LePort Schools

Pasang Digital

MX Sports Pro Racing

Racer X Illustrated

West Virginia University