Golf

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Health & Fitness

Photography

Cafe racer builds

Commercials

Electronic music

Fried chicken

Game cut-scenes

Music videos

Prosthetics

portfolio: http://www.michaelwaldfilm.com/REEL

Hello. I help brands reach their most valuable customers by melding creativity with strategy and data.
Here’s how:

I translate performance marketing objectives into creative executions
•Develops new content directions based on consumer research, customer segments, and industry best practices. 
•Collaborates with channel managers to launch testing strategies and asset optimizations according to channel targets (volume, CPC, CPA...).
•Identifies ways to potentially improve the customer journey and increase conversion rates, such as solidifying brand continuity from click to landing page.

I strive to lead with passion and empathy
•9+ years of teamwork experience managing and collaborating with creatives, animators, developers, analysts, and production agencies.
•Approaches critiques as a learning opportunity for junior designers, helping them grow and refine their own critical eye and voice.
•Familiar with OKR and agile systems, setting goals and evaluating creative success. 

I’m a multidisciplinary creative with a film background
•Expert in designing concepts and writing copy for a variety of media, such as vertical and paid search campaigns, commercial scripts, social posts, product demos, and UGC.
•Extensive video production knowledge, from project ideation and pre-production planning, to casting, shooting, directing and editing. 

CONTACT
Phone: 440-935-1486
Email: MichaelWaldFilm@gmail.com

•Managed and produced creative assets for all of Root’s paid channels, including paid/vertical search, Facebook, Instagram, Youtube, Google Discovery and UAC. 
•Developed and refined brand messaging across Facebook creative that brought in 2-4x higher LTP customers at similar spend levels.
•Worked closely with consumer insight and data analysis teams to uncover customer behaviors and identify untapped USP messaging opportunities. 
•Spearheaded landing page redesigns to improve the customer journey, resulting in +19% conversions over previous layouts.
•Conducted social media surveys to reveal customer perspectives and help validate future creative direction.
•Produced a Progressive Web Application tool to mimic key features of Root’s car insurance app, unlocking new ways for media teams and content creators to easily show off the customer experience.

Creative Strategist

•Wrote, produced, directed, shot, and/or edited a variety of projects for clients such as:
 Pharrell Williams / I Am Other
 The Disney Store
 Billboard Magazine
 RUHM 
 The Pasadena Symphony
 Hakkasan Las Vegas
 Simplebooth
 Milano Collection

Content Creator/Filmmaker 

•Wrote and filmed marketing content for all Sphero products, including the top selling Star Wars toy of 2015, the Star Wars BB-8 app-enabled droid. 
•Created pitch decks and storyboards for social video project proposals, reviewed and green-lit by the Disney/Lucasfilm licensing team.
•Wrote scripts, built sets, and ran voice-over sessions to produce STEM resource videos for teachers, parents, and kids.
•Planned and made content for product launch campaigns, including website/social teasers, GIFs, POP display videos and explainers.
•Executed media requests from multiple company departments, such as product design, events, sales, and C-level.

Notable Achievements:
•Recognized in 2017 SHOOT Magazine’s New Director Showcase.
•2016 AVA Digital Awards Platinum winner for Social Media Campaign, Platinum winner for Directing (short format).
•Sphero work featured on Star Wars Facebook / Twitter / Instagram, Gizmodo, Time, Bloomberg, Nerdist.

Media Producer

Find out detailed information about Michael Wald,  in Columbus, OH

Michael Wald:  in Columbus, OH

Michael Wald: in Columbus, OH

Michael Wald

Root Insurance

NA/Freelance

Sphero

Art Center College of Design

Oberlin College