Kara Scofield

Kara Scofield

Creative Strategy | Marketing | Graphic Design

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Summary

Dear Hiring Professional,

In May 2013, I graduated with a BA in Public Relations and Advertising along with Graphic Design. The
skills developed through my academic studies and co-curricular activities prepared me for capstone
projects working with Ryan Heuser, the creator of Paul Frank, and Dawn Taubin, my professor and the
former president of marketing at Warner Bros. Pictures. Rigorous courses in advertising design,
marketing, business, advertising campaigns, graphic design, along with my ability to prioritize and
problem-solve, have equipped me for a wide variety of tasks.

I bring to you experience in developing engaging career plans and marketing campaigns while working
under Jonathan Coffino, former Head of Artist Development at Columbia Records, at Virtue Music
Group / Pinball Marketing. Here, I strengthened my skills and creative approach while working with
diverse marketing clients and various artists. Along side the Chief Creative Officer, I have assisted in
executing design briefs and the overall branding elements of the company, clients, and their blog
Moxipop.

I am well-versed in social media and internet communications and have a clear understanding of forming
relationships and creating campaigns that innovatively convey personal brands and ideas. At Shaun
Barker MGMT, we managed some of the leading DJs in Australia social media accounts. Here, I was
highly involved with Timmy Trumpet’s “Freaks feat. Savage” campaign. It was with the success of the
campaign that “Freaks feat. Savage” debut as #1 Dance, #1 Singles and #10 Overall on the Aria charts in
Australia. In addition to the marketing side of the company, I have also worked closely with Shaun
Barker to design press kits, riders, cover art, and digital assets for artist.

I am able to be creative and multitask with efficiency. As marking manager for OMENs Group and SOL
Venue I create, design, and manage regular content for all visual media via social channels (Facebook,
Twitter, Instagram), email campaigns, website, flyers for artist, and other advertising mediums. I create,
design, and manage creative digital ad campaigns for events that encourage user engagement and reach. I
am Ticketfly Backstage trained. In addition, I organize and book cross promotion venders such as live
artist and clothing brands for shows. As marketing manager I work with the team to execute and
brainstorm a constant flow of new ideas.

I look forward to speaking with you regarding this exciting opportunity. I believe my experience in
communication, social media, advertising, and design will contribute to your team. Endless motivation to
achieve a dream is what drives my success. I would be thrilled to bring fresh global awareness, ideas, and
perspectives to your team. Please feel free to contact me with any questions you may have.

Thank you for your time and consideration,
Kara Scofield
kara.j.scofield@gmail.com
(808) 895 7108

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