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Regional Sales Manager

Over 15 Years experience in - Marketing/ Events/ Sales/ Brand Development

>Manage Sales Team USA: SW, SE, HI/ Guam, PR/ CR
>Key Accounts, Buying Groups, Distributors

>Design and specify retail based lighting solutions
>Manage key accounts within retail vertical: In Store Environments, Displays, Exhibits, Windows, Signage
>Develop brand specific lighting options for global standardization
>Ensure compliance with UL & Class 2 when applicable
>Build detailed custom layouts in association with designers, architects, and fabricators

Vertical Sales Engineer - Retail

>Managed Southern California (OC, SD, IE) Specialty Accounts and select National Accounts 
>Responsible for all aspects of sales process: account planning, line showings, merchandising, forecasting, re-orders 
>Prospecting and developed of new accounts
>National Accounts assortment planning and key product story development
>Created detailed sell through and inventory reports for top accounts
>Ensured accurate delivery and vendor compliance
>Organized and executed success associate based sales contests
>Managed, planned, executed, and calculated ROI for marketing initiatives
>Managed ecommerce business and MAP pricing policy

Sales Representative & Key Accounts Manager

>Manage sales for all brands, categories, and account types under Burton for Southern   
  California (SD, IE, SB, Riverside), AZ, and Nevada (Las Vegas) 2015 revenue of $2.1M.

>Responsible for all merchandising, line showings, assortment planning, account  
  management, key account plans, and segmentation within assigned territory

>Met or exceeded sales goals for At Once & Prebook targets during all seasons

Principle Sales Representative

>Managed sales for Performance & Action Sport accounts throughout Rhode Island, Connecticut, Massachusetts (Cape & Islands, Western), New York (Hudson Valley & Catskills) 2013 Revenue $1.2M

>Responsible for key account plans, seasonal marketing product launches, and overall Oakley and Ray-Ban Sport Channel brand representation

>Planned and executed tradeshow layouts, activation, and line showings for Fall /Winter, Spring/Summer, apparel and accessories

>Positioned, created, and strategized event concepts with sports marketing team

>Executed and managed direct reports, interns, agencies, and budgets for Oakley top global events, and Olympic Games

>Reviewed event properties and ROI to establish global three year plans aligned with key categories and regions

Sports Marketing Global Events Manager

>Retail account marketing- POP, tradeshows, product launches for both US wholesale and Oakley retail
>Planned and executed grassroots sporting, music, and celebrity based events
>Managed regional athlete, artists, and brand ambassadors

Alternative Marketing Specialist

>Managed all off hill activities and staff for the premier summertime snowboard and skateboard camp
>Maintained budgets and cost vs. on hill for each activity
>Lead team of staff during pre and post camp set up and breakdown

Activities Director

Find out detailed information about Liam Barrett, Regional Sales Manager in Carlsbad, CA

Liam Barrett: Regional Sales Manager in Carlsbad, CA

Liam Barrett

Dragon Alliance

Environmental Lights

Neff Headwear

Burton Snowboards

Oakley, Inc.

Oakley, Inc.

Oakley, Inc.

High Cascade Snowboard Camp

University of New Hampshire