Lifestyle

Senior Marketing Director 

EXPERTISE:
Creative Brand Development
E-Commerce Studio/Location Imagery + Content 
Photoshoot Production
Marketing Team Management

PROFILE: 
Senior Marketing Director and Photoshoot Production Manager offering over 20 years experience as a multi-talented brand developer and visionary in the fashion, swim, and action sports industries. Powered by a strong standing reputation as an industry leader for being self-motivated, successful, innovative, and highly detailed. Well known as having a creative and unique leadership style with an integrity driven core. Highly committed manager dedicated to team building and leading others to execute multiple projects. Keen ability to read markets, identify, communicate, and apply trends. Longstanding relationships with key contacts and resources in the apparel and media industries.


EN THE HOUSE Creative Agency                                                                                                                                                   SENIOR MARKETING DIRECTOR

SERVICES MANAGED

Brand Development / Marketing		
E-Commerce Photoshoot Development		
Artist Representation		
Amazon E-Commerce Development	
Digital / Print Advertising		
Graphics					
Social Media		
Website Development		

CLIENTS MANAGED
686 Snow Apparel		
Original Grain Watches
Amazon
B.Swim
Wahoos Fish Taco
Goorin Brothers Headwear								
Transworld Media	
Peter Grimm Headwear
Reebok			
Beach Brella		
Cobian Footwear	
La Creuset	
Epson
Nautica			
BV & CO Jewelry		
Des Ma Dre Tequila	
361º Athletic Wear		
Hawaii Polo Life
GTC Pureguard		
Camper Cocktails		
Ernst & Young
Eco Peace			
Miracle Suit 		
Studio Suzan Jewelry
Puremedy Bio-Ceuticals		
Nourage Supplements	


DEPARTMENTS MANAGED:
Digital / Print Advertising 
Social Media
Photoshoot Production
Graphics
E-Commerce Website
Retail Co-Op
Tradeshows
PR 

JOB DUTIES:
Developed creative marketing strategies for over 15 swim and apparel brands.
Created in-house marketing team of 6 employees and 20 + independent contractors.
Facilitated employee reviews and salary wages.
Budgeted digital and traditional advertising spend.
Managed contract negotiations with digital marketing and PR agencies.
Conceptualized original e-commerce content and imagery for all digital platforms.
Managed brand collaboration and influencer / ambassador programs. 
Conceptualized retail and e-commerce catalogs, lookbooks, line lists, retail POP, visuals, and packaging.
Developed creative concepts for photoshoots, videos, runway shows, and tradeshows.
Presented marketing brand strategies at seasonal sales meetings.
Collaborated with sales representatives and designers to strategically market each brand to 

Senior Marketing Director

DEPARTMENTS MANAGED:
Apparel Design
Advertising
Photoshoot Production
Graphics
Retail Co-op
Tradeshows
PR
Team Management


Co-Owner / Marketing Director

Find out detailed information about Eden Struss, Senior Marketing Director  in Newport Beach, CA

Eden Struss: Senior Marketing Director in Newport Beach, CA

Eden Struss

EN THE HOUSE

B. Swim

686 Technical Apparel / Eden Basics (Women's Division)