michael parness

michael parness

Marketing Business Leader

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Summary

•Mission Driven Global Omni Channel Consumer Product Growth Leader with over 20 yrs Experience and Value Creation in Multi National Corporate and Entrepreneurial Private Companies. • Relentlessly Focused on Strategic Vision with Day to Day Execution of Consumer Centric Product Innovations, Brand Engagement and KPI's Aligned with Business Goals. • Purpose, Product, Process & People alignment of cross-functional teams in Sales, Marketing, PD, Ops, IP, Creative, Licensing, Engineering & Bus. Devo. for CPG, Agency,Toy, QSR, Baby & Pet. •Development & implementation of holistic go-to-market initiatives creating strong value propositions with a sustainable competitive advantage extending brand portfolios into global omni-channel retailers. •Passionate and collaborative leader that uses consumer insights, neuromarketing & process mapping to develop efficient processes, KPI's exceeding business goals. •Mission/Vision/Value creation & alignment, organizational design improving profitability, integrating passionate people, tech & info matching form of the organization to the purpose, vision & strategy.

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