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Marketing and Brand Design Consultant

Driving strategic marketing communications efforts and campaign project management has been the hallmark of my extensive marketing career. Over the years, I’ve enjoyed ample opportunities to hone my leadership, brand management, strategic marketing, project management, relationship building, communication, and creative design skills. 

https://www.lahdeedahmarketing.com/portfolio
Provide creative content and design consulting in all aspects of advertising, design, and marketing communications. Perform multiple tasks in a fast-paced environment, including account management and production, while concurrently organizing and managing creative projects, estimating and scheduling, quality assurance, and collaborating with external vendors and resources. Strong written, interpersonal, and communication skills.  ? ?

Key Contributions:
•	Successful in managing all aspects of creative services to ensure timely creation and release of creative material.?
•	Exceptionally organized and efficient, with a track record of managing projects from concept to execution. ?
•	Maintain project schedules, maintain project files, track and monitor progress and route projects, and oversee the review processes from conception to completion.
•	Responsible for the creation, distribution, and execution of creative content across print and digital channels.  
•	Work collaboratively and alone to concept ideas, create mockups and develop customized client experience.

Provide marketing consulting and project management to primary client Comcast, International television networks and other firms across various industries. Administer marketing budgets of up to $3.1M.  Partner with corporate marketing teams and 3rd-party advertising agencies to project manage national and regional acquisition, retention, promotional advertising and new product launch campaigns. Implement marketing strategies at corporate, divisional, and regional levels. Develop impactful and results oriented marketing communications, collateral, print/online advertisements and direct mailers. Conduct competitive analysis and monitor campaign results. 

Key Contributions: 
•	Project Managed multiple and concurrent national advertising campaigns for 56 Comcast International television networks, high-speed Internet and digital phone service product lines across 11 national regions.  
•	Developed Comcast growth strategies including subscriber acquisition & retention, identification and management of market segments, offer development, sponsorships/promotions & tactical applications.
•	Led marketing communications print, media buying, social media and grassroots campaigns targeting diverse market segments for Comcast.
•	Designed and produced effectual general market and multicultural marketing materials to help support marketing initiatives.   
•	Cultivated influential relationships with cross functional teams, including 3rd-party agencies, vendors and Corporate and Regional departments, to drive marketing initiatives to meet deadlines, within budget.
•	Planned and coordinated local events and activities to improve brand perception and generate sales leads

Marketing Project Manager

Promoted to project manage integrated marketing acquisition/upgrade campaigns; developed creatives, direct mail, newspaper and magazine advertisements, free-standing inserts, and radio and cross-channel TV spots. Supervised 2 marketing communications coordinators. Established goals and administered budgets. Oversaw copy writing, graphic design, sponsorship promotions, legal notifications and local community events. Directed advertising agencies and vendors in proper usage of corporate image; drove brand management efforts.  

Key Contributions: 
•	Piloted new product rollouts to customers and staff; developed collateral materials, sales staff training, direct mailers and newsletters for customers. 
•	Led strategic, targeted efforts in creative development and execution of all ethnic marketing campaigns and product launches.


Marketing Communications Professional

Find out detailed information about Wendy Mandic, Marketing and Brand Design Consultant in Redondo Beach, CA

Wendy Mandic: Marketing and Brand Design Consultant in Redondo Beach, CA

Wendy Mandic

LahDeeDah Marketing

LahDeeDah Marketing

Comcast Corporation

California Lutheran University