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Brand Marketing Strategist

My journey started with a keen visual eye and an interest in branding and digital marketing. It’s composed of over ten years in client-facing roles and exploration into the fashion, technology, and entertainment industries. I am driven to produce high quality work and greet every challenge with a smile. At present, I am seeking a dynamic position with an exciting organization in which I can utilize my skills to achieve both personal and professional growth.


Specialities:

Brand Development | Identity Design | Creative Direction | Social Media Marketing & Community Management | Blogger & Influencer Outreach | Strategic Partnerships & Sponsorships | Trend Forecasting | Event & Experiential Marketing | Studio Management | Wardrobe & Styling (IMDB)

Nods:

Best Costume Design at the 2012 Sunset Film Festival, Hollywood Road Trip
Available now on iTunes https://itunes.apple.com/us/movie/hollywood-road-trip/id1027244381

Branded Online is a one-stop end-to-end provider of branded ecommerce solutions. Services include site development, digital marketing, photography, customer service, and fulfillment. A collective "think-tank" of talented ecommerce and online marketing professionals, Branded Online is well versed in the creation, execution and management of top fashion & apparel brands. 

Responsibilities:

- Management of 10 web stores, and daily point of contact for key stakeholders.

- Track projects and initiatives across multiple internal departments to ensure all deliverables are met on time.

- Proactively seek new business opportunities such as site enhancements, partnerships, and promotions in order to grow client's business.

- Assess brand positioning, target customer demographic, competitive landscape, and stay afloat of market trends to develop effective and forward-thinking marketing plans.

- Create quarterly marketing calendars (per distribution channel); owning campaign/content creation, copywriting, and creative direction.

- Coordinate brand-appropriate fit models, ensure garments are neatly worn and fitted appropriately during shoots, and assist Director of Photography in calling selects - assuring the highest quality product images are photographed.

- Facilitate all site updates and enhancements including markdowns, catalog uploads, artwork, copy changes, and merchandising to meet launch deadlines.

- Regularly audit websites to ensure proper functionality.

- Run daily reports, monitor site metrics, and pull data to improve efficiencies and identify areas for opportunity.

- Review and asses daily KPIs and respond as necessary in order to ensure associated forecasts are met (traffic, conversion, average order values, sales, returns, shipping compliance and customer service metrics).

- Partner with customer service teams to ensure customers are serviced and customer satisfaction rates are maintained at an industry standard level.

ECommerce Account Manager

NuORDER is an innovative two-way sales solution and marketplace that allows brands and retailers to conduct their wholesale business online.  Eliminating the need for pen and paper, the cloud-based platform empowers brands to sell more in less time and allows retailers to make purchases more effectively. In short, NuORDER is e-commerce for wholesale. 


Highlights:

- Among the first group of hires to build and develop the Client Services department, growing a team of 2 to 12 in just three months on both East and West coasts.

- Led implementation and integration of help desk software to elevate customer service experience, cutting client response time in half.

- Acquired strong knowledge of the fashion industry, and the ability to identify areas of opportunity for clients to grow their business.


Responsibilities:

- Key point of contact for 350 + international fashion brands; responsible for account setup, training, ongoing maintenance, and client retention.

- Conduct daily client trainings, and weekly webinars on both SaaS and iOS platforms.

- Provide on-site support for clients at fashion tradeshows (Project, Liberty Fairs, Agenda, Capsule, Magic, Coterie).

- Execute high-level pitches and presentations in collaboration with Sales team.

- Investigate and resolve escalated customer inquires in a timely and professional manner.


Clients Include: 

Elizabeth & James, Levis, Ted Baker, Citizens Of Humanity, Krew, Supra, Hudson, Tibi, BCBG Max Azria, Filson, Milly, Globe, Rachel Zoe, Zanerobe, Insight, Kangol, The Hundreds, Unif, Wildfox

Client Services Manager

Find out detailed information about Lindsey Ziegler, Brand Marketing Strategist in Los Angeles, CA

Lindsey Ziegler: Brand Marketing Strategist in Los Angeles, CA

Lindsey Ziegler: Brand Marketing Strategist in Los Angeles, CA

Lindsey Ziegler

Independent Consultant | Contract | Freelance

Branded Online

NuORDER

San Diego State University