I have a passion for product and design whether it be apparel, swim, beauty, accessories, or pet products… You name it, I am probably obsessed with it. My passion for design started young, beginning with my barbies when I learned how to make their clothes. Fast forward and I am now an expert in design, product development, trend research and I have been successfully creating product for Maui and Sons. I’m a huge people person and love the process of working with all the individuals that help make the concept of a product become a reality. I’ve worn many hats throughout my career - designer, assistant, stylist, retail consultant, product development, production coordinator. Thankfully all these roles have made me better as a designer and developer as I understand the needs from manufacturer to consumer.
As my career has grown, I’ve continued building and nurturing professional partnerships. At Maui and Sons, I’ve come into a more executive role working directly with current and potential licensees and clients to build the company as well as contributing “big ideas” to enhance the brand. This has been an extremely exciting position for me as I get to meet new people as well as present new products and receive feedback from different retailers and markets that enhances the product and creativity.
When I am not working or doing market research (aka shopping), you can find me hanging out with my Australian Shepherd pup and enjoying the outdoors whether it be hikes, neighborhood runs or dog park trips. Luckily he doesn’t mind shopping either and can be seen with me on the weekends while out and about doing research.
Expertise: Mens & Womens Contemporary, Swimwear and Activewear Design | Trend Research/Forecasting | Color Direction | Technical Flat Sketches | Trim/Textile Design | Technical Specification Packages | Presentation Boards | Hand and Computer Illustration | Garment Construction/Sewing | Patternmaking/Draping
Associated Brands: Walmart | Costco | Macys | Ross | TJMaxx | Burlington | Urban Outfitters | Nordstrom | Pacsun | Hautelook | Zulily
Skills: Product Development/Design | Planning & Organization | Creative Thinking | Quality Enhancement | Strategic Thinking | Team Building & Leadership | Brand Strategy Alignment | Effective Communication | Attention To Detail | Time Management | Initiative & Problem Solving