Creative Agencies

Fashion

Lifestyle

Skate

Streetwear

Surf

Swim

Health & Fitness

DESIGN DIRECTOR

I have a passion for product and design whether it be apparel, swim, beauty, accessories, or pet products… You name it, I am probably obsessed with it. My passion for design started young, beginning with my barbies when I learned how to make their clothes. Fast forward and I am now an expert in design, product development, trend research and I have been successfully creating product for Maui and Sons. I’m a huge people person and love the process of working with all the individuals that help make the concept of a product become a reality. I’ve worn many hats throughout my career - designer, assistant, stylist, retail consultant, product development, production coordinator. Thankfully all these roles have made me better as a designer and developer as I understand the needs from manufacturer to consumer.

As my career has grown, I’ve continued building and nurturing professional partnerships. At Maui and Sons, I’ve come into a more executive role working directly with current and potential licensees and clients to build the company as well as contributing “big ideas” to enhance the brand. This has been an extremely exciting position for me as I get to meet new people as well as present new products and receive feedback from different retailers and markets that enhances the product and creativity.

When I am not working or doing market research (aka shopping), you can find me hanging out with my Australian Shepherd pup and enjoying the outdoors whether it be hikes, neighborhood runs or dog park trips. Luckily he doesn’t mind shopping either and can be seen with me on the weekends while out and about doing research.

Expertise: Mens & Womens Contemporary, Swimwear and Activewear Design | Trend Research/Forecasting | Color Direction | Technical Flat Sketches | Trim/Textile Design | Technical Specification Packages | Presentation Boards | Hand and Computer Illustration | Garment Construction/Sewing | Patternmaking/Draping

Associated Brands: Walmart | Costco | Macys | Ross | TJMaxx | Burlington | Urban Outfitters | Nordstrom | Pacsun | Hautelook | Zulily

Skills: Product Development/Design | Planning & Organization | Creative Thinking | Quality Enhancement | Strategic Thinking | Team Building & Leadership | Brand Strategy Alignment | Effective Communication | Attention To Detail | Time Management | Initiative & Problem Solving


Provide seasonal direction to team to grow Maui and Sons as an authentic, California surf lifestyle brand. Responsible for designing,
directing and managing the development of mens, womens, boys and girls swimwear, apparel and accessories. Deliver continual flow of market trend, innovation and competitive insight, assuring company is at the forefront of new innovations, technologies and industry
directions. Develop the departmental plans, long term road-maps/business strategies, and organizational priorities.
• Contribute "big ideas" to strategically enhance the brand while keeping in line with company direction and objectives.
• Increase annual apparel volume 
• Travel internationally to propose new opportunities for retailers and/or design groups, increasing licensing business
• Successfully completed licensee SMU projects 
• Create and maintain new partnerships with retailers increasing annual apparel sales 
• Manage seasonal marketing and photoshoot campaigns to increase brand awareness and sales.
• Work closely with buyers to develop exclusive product ranges for retailer, increasing annual sales by 50%.

Designed and developed seasonal apparel collections. Created seasonal color and developed trend direction. Researched seasonal
trends. Created supporting artwork for all categories. Created technical specification packages that accurately communicate product
details. Created sales and look-books catalogs. Managed all phases of Pre-Production from design concepts through finished goods.
• Expanded strategies, spearheading new categories, including activewear, accessories, lounge, athletic and beauty/suncare division.
• Created best selling designs and reorders that increased yearly sales
• Increased sales up to 45% in mens swimwear and knitwear categories.
• Traveled to China to collaborate with manufacturers on design development and reduce production timing.
• Maintained and developed all Time & Action Calendars

SENIOR DESIGNER

Collaborated with Head Designer to establish creative direction. Designed seasonal collections with CAD, fabric and trim developments.
Created flat sketches for presentation boards and tech packs as well as vision/inspiration boards and style concepts. Communicated with domestic and overseas vendors. Tracked development on all development, proto, salesman, photoshoot and production samples.
• Developed company's standard design processes/tools and archive, reducing errors and increasing efficiency by 35%
• Reduced development costs by 40% by improving tech pack quality and efficiency.
• Established trusting relationships with suppliers and vendors.

DESIGN ASSISTANT

Find out detailed information about Lacey Corkery, DESIGN DIRECTOR in Los Angeles, CA

Lacey Corkery: DESIGN DIRECTOR in Los Angeles, CA

Lacey Corkery

Maui and Sons

Maui and Sons

Maui and Sons

Columbia College Chicago