Bike

Golf

Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Yoga

Health & Fitness

Influencer marketing

Brand building

Sports marketing

Fitness training

And following trends of new and successful brands.

<p>With 20 years in outdoor and lifestyle industries, I bring expertise in digital marketing, product marketing, merchandising, advertising, and buying. Past roles include adidas, Amazon, Yeti, Sierra Designs, Kelty, and The Clymb. Skilled in driving sales, improving margins, and enhancing brand visibility through innovative strategies and data analysis. Committed to ongoing learning, teamwork, and quality delivery. I want to help companies find their ideal customer, and help those customers find a new passion for the outdoors.</p>

+ Led Production team in all things digital production, personal growth, effective expectations, and pushed my team for great results.
+ Effectively communicated needs, requests, goals, and concerns to help the team get the best results. Strategize and refine digital marketing campaigns, contributing innovative strategies to exceed clients’ revenue goals and expectations. 
+ Set Goals & Strategy solutions via insights and recommendations based on my understanding of the market, industry trends, and client needs. 
+ In charge of Business Development growth and expansion and drove $500K worth of new business in 6 months.
+ Ensured the agency maintains high-quality standards in its deliverables, and provided feedback, guidance, and continually implemented processes to improve the agency's output. 
+ Managed all reporting and updated the reporting dashboards process and timelines for more efficient and clear communication to the client.

Executive Digital Producer

+ Project managed full scale remodel consisting of contracting, carpentry, and team management .
+ Managed VIP experience for the top performing bar in Portland including sales, customer’s needs, and customized experience.
+ Planned and created automated reports and dashboards around KPIs for executive stakeholders.


Sr. Project & Event Manager

+ Coordinated supply needs, digital scope, website build, and budget for launch.
+ Managed the construction build out for seasonal pop-up Yurt Village.
+ Primary contact for all back-end reservations, VIP, and menu selections for Kann.
+ Managed and measured vendor performance and built effective relationships with James Beard award winning Chef Gregory Gourdet.

Producer

+ Consistently delivered double digit growth while beating profit targets for 4 consecutive years.
+ Collaborated with eBay ad team consisting of asset creation, product offerings, media placements all while delivering an 8:1 ROAS.
+ Partnered with adidas eCommerce teams to align with a pricing, assortment strategy, and promo alignment.
+ Represented adidas in the first ever contextual ecommerce experience on Instagram as an early adopter of native checkout, revolutionizing the customer journey.
+ Owned relationship with digital shelf vendor CommerceHub
+ Managed processes and categories for eCommerce marketplaces: eBay and Instagram Native Checkout. This includes campaign management, collaboration with athletes and influencers, SEO, merchandising, marketing, advertising, operations, customer service, and site updates.


Platform Trading and Marketing Manager / Marketplaces / Global DBC

+ Worked with internal Amazon creative agencies (AMG) and Vendor Managers to plan, build, and execute advertising and merchandising updates.
+ Partnered with our footwear team, graphic tees, and accessories group Agron to build specific SMU products for Amazon and Zappos.
+ Managed all samples and promo products for VINE product review.
+ Paired with AMS (Amazon Marketing Services) and Vendor Central to optimize keywords, SEO, and A+ Content.
+ Defined and aligned seasonal marketing calendars incorporating all relevant aspects of product, retail, and brand activity.
+ Executed the seasonal ‘Account Marketing Calendar’ to ensure that Adidas wins at the point of purchase by category, and in key Amazon and Zappos marketing activations against the agreed KPI’s.
+ Managed communication and alignment with cross functional and global teams to approve all Amazon copy, Global assets, and imagery.


Marketing Activation Manager / Amazon

+ Managed all mobile store location set up, layout, and product sales.
+ Facilitated a welcoming and knowledgeable mobile store staff and premium product presentation that
met and exceeded the client's expectation.
+ Reported all successful and unsuccessful marketing ideas, promotions, and product improvements to the Senior Production Manager to enhance future strategies.

Field Marketing Manager

+ Developed business relationships with bike shops, groups, local law enforcement, and industry vendors.
+ Worked with creative agencies for field marketing display within budgetary compliance.
+ Created and managed brand presence, identity, and training for all registration events.
+ Increased Project 529’s reach from 10 accounts to over 75 bike organizations, police departments, and colleges.

Field Marketing Manager (3mo Contract)

+ Sourced, recruited, and managed over 200 brands that currently sell on The Clymb.com
+ Created an environmental impact group to be mindful of shipping pollution offsets and internal recycling and waste management
+ Category Buyer for cycling, snow sports, lifestyle, climbing, action sports, and sourced and recruited over 200+ brands that sold on The Clymb
+ Produced $20 million revenue over 3 years via business contributing to 50% of all brands sold on The Clymb
+ Utilized sell thru data, forecasts, product knowledge, and sales history to procure precise buys increasing sell thru percentage from 55% per sales event to 80%
+ Merchandised online sales for maximum sell thru via product placement and quantities
+ Managed procurement and discount negotiations of merchandise


eCommerce buyer

+ Representative for all accounts in Rockies territory - CO, NM, MT, & UT
+ Managed Key Account orders for Backcountry.com, Ebags.com, Sierra Trading Post, Sportsman's
Warehouse.
+ Partnered with National & Regional Sales Managers to drive growth across the represented brands.

Dealer Service Representative

Find out detailed information about Chad White,  in Portland, OR

Chad White: in Portland, OR

Chad White

Good & Gold Marketing

Jackies

Kann Winter Village

adidas

adidas

Yeti Coolers

Project 529

The Clymb

American Recreation Product

Portland State University