Kathleen OConnor

Kathleen OConnor

Independant Rep - Active-Yoga-Perfomance Apparel

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Summary

Sales and branding professional with 18+ years’ experience. Seasoned in both better and athletic/ath-leisure categories of men’s and women’s apparel. Extensive experience in multiple roles, multi line showroom owner, brand director, sales manager, product development, brand strategist, quality control/quality assurance and sales. Possessing a strong reputation for integrity and diligence. Outstanding relationships with major retailers, key on-line distributors and specialty stores. • Accurately perform pre-season projections by consistently reviewing sales data to define opportunities for growth. • Analyze past season successes and failures to forecast opportunities on a per style basis. • Maintains open lines of communication by listening to sales team members and consumers. Analyzing feedback in order to inform design and marketing with conclusive direction. • Creative, confident and decisive, utilizing data, experience and instinct. • Cultivated profitable business relationships through a high standard of partnering to achieve consistent and long term growth. • Have earned a reputation for a keen understanding of merchandising, trend forecasting, consumer trends and retailer product mix which enables me to grow “B” and “C” level accounts into “A” and “B” level accounts. • Proven ability to convey brand story, product inspiration and emerging trends in a clear and concise manner as it relates to the needs of individual retailers. • Developed and executed product knowledge seminars, sales competitions, trunk shows and created in season off price trunk shows which incentivized retail sales and propelled brand image. • Executed product development for Better and Ath-leisure categories, always considering margins and sourcing restrictions when developing special product to achieve high value styles for key selling opportunities. • Have held profitable retail partnerships with Nordstrom Studio/Individualist/Narrative departments, Nordstrom Direct, Amazon, Zappos, Sundance Catalog, Gumps, Scheels, Core Power Yoga, Athleta, REI, Title Nine, Sports Chalet, West Marine, Run/Yoga Outlet, , Red Envelope, Travel Smith and 300+ premium retail Boutiques. • Have utilized a variety of off -price retailers. Hautelook, Gilt, Ideeli, Zulily, Overstock, Nordstrom Rack, 6PM, T.J. Maxx, The Clymb, Sierra Trading Company and Sports Basement. • Hired, trained, managed and mentored a sales team. • As an independent multi-line showroom owner I matched several premium brands with hundreds of retailers to achieve and surpass sales goals, growing brand presence and profitability, while simultaneously protecting and promoting each separate brand identity.

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