Bachelor of Science Degree, Business Management

Lifestyle

Yoga

Health & Fitness

Cooking

Photography.

Outdoor activities & sports

Strategic marketing leader with brand management and product development experience in the Consumer Packaged Goods (CPG) industry.  

Proven track record in driving brand growth & recognition.  Experience developing strategies to increase sales with limited marketing funds.  

Entrepreneurial spirit combined with a unique background working for small and large CPG companies.

Excellent written communication skills with expertise in public speaking and presentations.



Head of the Marketing Department
• Developed Omni-channel strategies.
• Responsible for all new product development.
• Conducted data analysis and leveraged consumer insights and market trends.
• Partnered with sales to pitch new products at retailers such as WalMart, Marmaxx, Bed Bath & Beyond and ULTA.
• Responsible for all company promotions and media activities.
• Negotiated contracts and fostered strong relationships.
• Developed a stage gate process supported by cross-functional teams.
• Defined goals and objectives for the marketing department.

Marketing Director

• Responsible for all new product development.
• Worked closely with Industrial Designers and Packaging Designers to create unique and innovative products and packaging.
• Managed licensed products and relationships.
• Created product forecasts.
• Managed the planning, coordination and strategy behind national trade shows.
• Supervised and developed team members.

Senior Marketing Manager

• Contributed to the development of brand strategies.
• Managed internal cross-functional team and external agencies.
• Managed all media activities.
• Initiated and led the first ever Health Care Provider detailing program.
• Partnered with legal.
• Developed product forecasts and monitored sales monthly.
• Analyzed competitive brands and market trends.
• Initiated and managed market research projects.
• Managed local packaging changes.
• Partnered with the Sales, Shopper Marketing and Trade Marketing teams to identify opportunities and execute against aligned plans.
• Developed pricing and distribution strategies.
• Managed a large marketing budget.
• Worked closely with Finance to manage product and category P&L’s.

Associate Brand Manager

• Managed global, Omni-channel product line.
• Developed and executed strategic, global multi-channel annual marketing plans.
• Conducted qualitative research.
• Developed and launched new SKUS.
• Created comprehensive packaging briefs.
• Managed cross-functional team, consisting of creative/design, product development, packaging engineering, procurement and supply chain.
• Collaborated with the sales, channel marketing, public relations and visual merchandising teams to launch products.
• Piloted marketplace and competitive evaluations.
• Executed IRCs.

Associate Marketing Manager from Intern

Find out detailed information about Morgan Agho,  in Irvine, CA

Morgan Agho: in Irvine, CA

Morgan Agho

Evriholder Products

Evriholder Products

Reckitt Benckiser

Godiva Chocolatier

University of Northern Colorado