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Marketing Director

Solution-oriented professional with 18+ years of experience in branding and marketing. Expertise includes product development, strategic planning, and revenue growth while overseeing business processes and communications. Possesses successful track record of leading diverse teams and promoting a positive culture within work environments.

• Directed marketing and brand management of the $100M Yoshinoya brand for 103 restaurant locations in California
• Achieved an average 5%+ increase in store revenue (SSS) and transaction growth year-over-year since 2013
• Led a brand redesign and re-concept including new logo, restaurant remodel, menu board redesign, repositioning, and messaging
• Oversaw promotional marketing of several successful launches of new menu items; exceeded product mix and SSS goals by 6%
• Managed grand opening marketing efforts for five new restaurants; exceeding project sales metrics 
• Spearheaded the creative redesign and execution of new company website to ensure accuracy of menu/location/branding
• Led direct mail promotion and campaign management (forecasting, cost of goods analysis, sales analysis, art direction)
• Created and presented marketing presentations to business partners and franchisees to implement yearly plans and promotions

• Directed brand management of the $1.8B Panda Express brand (menu and packaging development, positioning, and messaging)
• Led menu development processes; created product positioning, managed timelines/delivery, and coordinated consumer research
• Drove results by leading marketing initiatives of new product promotions such as Honey Walnut Shrimp which earned $21M incremental EBIT in 2010 and Peppercorn Shrimp which contributed to the new product growth of 2.5% incremental SSS in 2012
• Managed advertising agency throughout creative process for in store signage, TV commercials, radio, direct mail, and website
• Spearheaded redesign of select packaging to improve efficiency and eco-friendliness while reducing costs
• Initiated health initiative Wok Smart, highlighting lower calorie menu offerings and brown rice as a healthier side option
• Mentored and developed a team of 3-5 junior level associates; provided analytical coaching and feedback to ensure growth
• Received 2011 Menu Master Award for Honey Walnut Shrimp as a new product launch and 2010 Exceptional Results Achiever

Senior Brand Manager

• Led brand management and marketing of $25M Jason Natural and $25M Queen Helene (cosmetic brands)
• Managed new product process from concept to delivery; created brand and product mission statements, positioning, and strategy
• Oversaw concept creation, product P&L statements, sales forecasting, competitive analysis, copy writing, and advertising
• Directed the complete redesign of the Jason Natural website and product line, consisting of over 150 SKUs
• Supported sales team with product information, launch materials, sales and market data, graphics, and product specifications
• Led advertising efforts by creating and managing budgets, negotiating ad contracts, scheduling, and supplying art direction
• Managed PR company and supported media tours, interviews, copywriting, editing, and monitoring of the PR agency
• Attended and assisted in planning industry trade shows, met with media as well as domestic and international store buyers
• Awards: 2006 Outstanding Performance, Brand Redesign, 2004 Outstanding Performance, Goals Achieved, Jason Natural Products

Brand Manager

Find out detailed information about Angella Green, Marketing Director in Playa del Rey, CA

Angella Green: Marketing Director in Playa del Rey, CA

Angella Green

Yoshinoya America, Inc.

Panda Restaurant Group, Inc.

Hain Celestial Group, Inc.