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Project Marketing Manager

Driven and energetic Marketing Manager with proven project management success. Experience in process development, management of program budget and data analytics.

Owner of Kristina Wagner Photography specializing in photojournalistic weddings and engagements. Experience working with photoshop, brand awareness and S.E.O./ social media.



Responsibilities and Achievements:
-	Manage pilot communications around Lincoln Financial’s Online Marketing Center through Earth Integrate. Earth integrate is a third party vendor that allows access to campaigns, contacts, marketing materials and data analytics in one space.
-	Review pilot testing campaigns to ensure all levels of communication life cycle are touched on from initial brand awareness to active customer and inactive customer. 
-	Create business goals with sales in order to set up campaign communications.
-	Developed and manage best practices with Earth Integrate to ensure best possible sales results and budget management. 
-	Work with sales team to test and measure R.O.I. and campaign success.

Responsibilities and Achievements:
-	Managed Continuing Education Program budget resulting in nearly $15,000 in immediate cost savings for 2013. 
-	Created and executed communications around Lincoln Financial’s continuing education program.
-	Responsible for the overall marketing strategy and management of Lincoln Financial’s Continuing Education Program, serving as the main contact and liaison for Lincoln employees at all levels of the organization. 
-	Developed a sales focused strategy in order to increase the value of the program for wholesalers and substantiate our budget for Continuing Education. 
-	Created a model to track sales in comparison to the number of CE meetings held by a wholesaler resulting in the first R.O.I. measure for the program since it’s inception in 2007. 
-	Coordinated with creative team including writers and production design in order to ensure cohesion and overall tone were in line with original goal for each marketing piece. 
-	Provided structure for CE program and transparency in terms of activity, reporting, budget and measurement.

Marketing Program Manager

Responsibilities and Achievements:
-	#1 in sales for the wire house division in 2012. Sales increased 32% from 2011 and successfully brought on 162 new financial advisors year to date. 
-	Hold Series 6 and 63 licenses. 
-	Comprehensive knowledge of the insurance and retail marketplace.

Internal Marketing Consultant

Find out detailed information about Kristina Wagner, Project Marketing Manager in San Diego, CA

Kristina Wagner: Project Marketing Manager in San Diego, CA

Kristina Wagner

Lincoln Financial

Lincoln Financial

Lincoln Financial

Michigan State University