Stephen Winnacott

Stephen Winnacott

Marketing Manager
Currently: Brand Marketing Manager at The North Face
Location: Fairlight NSW
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Summary

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As a child I wished I'd one day have a job that allowed me to write the advertisements on I saw on TV. My youth was spent outside; surfing, hiking, camping, skating, skiing, you name it. TV wasn't a huge part of my life, but the creativity of the commercials I saw captured my imagination. In my school years, I'd sketch mountains and waves and draw the logos of my favourite brands in the pages of my text books; The North Face, Oakley, Swatch, Quicksilver, Billabong, and so on. Sometimes you can't see the path you're blazing until you look back.These were my initial guiding steps.

Now, as a professional marketer, I balance a skill set that ranges from the creative and imaginative to the results-focused, analytical and process driven. I am focused on developing strategy that builds equity in brands, understanding and giving respect to the consumer, and effectively utilising the myriad of marketing tools and tactics available today to engage with a brand's community in meaningful and authentic ways.

I enjoy in depth discussions about marketing strategy and putting ideas into practice. The most rewarding aspects of my current role as Brand Marketing Manager for The North Face in Australia and New Zealand are developing an outdoor community, fostering the spirit of exploration, and driving continued growth of the brand.

Work Experience

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Interests & Groups

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INTERESTS
  • Rock climbing
  • Skiing
  • Mountain biking
  • Alpine Climbing
  • Canyoning
  • Surfing
  • Yoga
  • Sustainability
  • Photography
SPORTS
  • Action sports
GROUPS
  • no groups

Education History

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Connections

PEOPLE 12

Merchandising Manager  
Art Director Designer Illustrator  
Global Sports Marketing Manager  
Sales Manager Program Director  
Selling Supervisor at The North Face  
Video Producer  
Marketing & Communications Manager at Simbi USA INC.  
PRODUCTION MANAGER- APPAREL | PRODUCT DEVELOPER - APPAREL AND TOYS  
Digital Marketing Manager  

COMPANIES 0