Scott White

Scott White

Scott White
Currently: Head of Global Marketing and Brand Management at Bowtech, Inc.
Location: Carlsbad CA
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Summary

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Marketing communications, product management, and sales leader with a proven track record of building brands, managing business units profitably, and driving sales.

Work Experience

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Interests & Groups

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INTERESTS
  • Category management
  • Strategic planning
  • Innovation
  • Athlete evaluation
  • Strategic brand alliances
  • GTM activation
  • Multi-faceted activation calendar
  • Global training
  • Apparel and accessories
  • Global distribution
  • Profitability
  • Growth
  • Accountability
  • Annual operating plans
  • Product strategies
  • partnerships
  • Creative development
  • Category management
  • Athlete acquisitions
  • Event sponsorships
  • Pricing
  • Competitive analysis
  • Strategy
  • Brand communications strategy
  • Profitability targets
  • Competitive strategies
  • Marketing planning
  • Strategic direction
  • Distributors
  • Global teams
  • ROI
  • Social media
  • Digital media
  • Senior leadership
  • Market share growth
  • Collateral
  • Sales training
  • National retail management
  • CPG
  • Sporting goods
  • Event management
  • Footwear
  • Marketing
SPORTS
  • Golf
  • Lacrosse
  • Surf
  • Skate
  • Snow
  • Bike
  • Running
  • Triathlon
  • Baseball
  • Football
  • Tennis
  • Hockey
  • Shooting sports
  • Basketball
  • Archery
GROUPS
  • San Diego Sports Innovators (SDSI)
  • American Marketing Association (AMA)
  • Business Marketing Association (BMA)

Education History

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Connections

PEOPLE 1

Founder & CEO at Rad Season  

COMPANIES 0