Bike

Outdoor

Surf

• Exceptional record of brand building and integrated marketing success across an array of platforms. 
• Expert at crafting and executing mutually beneficial and results-driven partnerships with key constituencies. 
• Strong skills in managing all facets of complex projects, ensuring on-budget and on-target results. 

Marketing Communications Manager

Responsible for marketing and promotional strategies to build overall brand awareness and to increase exhibitor/buyer attendance at the Interbike and Fall CycloFest events.


Marketing Director

Head of wholesale marketing, event marketing, and athlete management for fast-growing, sustainably focused outdoor apparel company; responsible for broad range of brand-building activities. 
• Created and managed ~$4 million dollar annual wholesale marketing and event budgets.
• Development and execution of wholesale concept-to-consumer brand strategies for domestic and international accounts. Included digital activations, point-of-purchase asset development, training/clinic materials, brand video development and execution, and servicing more than 1,100 wholesale accounts.
• Key account marketing management and partnership development for REI, Amazon, Backcountry.com, and other national and core accounts.
• Development and execution of prAna's cause-marketing programs and consumer-facing events (more than 50 domestic and international events per year).
• Brand ambassador and team athlete roster selection and management.
• Oversight of prAna's trade show deployments.


Senior Marketing Manager

Responsible for the development and execution of the marketing lifecycle process for one of the top 50 trade shows in the United States. 
Essential Duties and Responsibilities Included:
• Creating and driving brand strategy, customer-acquisition programs, content development, brand look and feel, and program implementation across an array of platforms including website, e-mail, print, onsite, video, and social media assets, including media, vendor and retailer relations.
• Comprehensive understanding and long-term relationship building with all facets of boardsports culture, including brands, retailers, and media.
• Partnered with group vice president in strategic development of division, including new event launches and acquisitions. 


Group Brand Director

Editorial team leader of award-winning business-to-business trade magazine and website for the action-sports industry. 

Essential Accomplishments:
• Solely responsible for the editorial direction and execution of an industry-leading website and monthly  trade magazine.
• Wrote in-depth investigative reports and hundreds of news and analysis articles.
• Created an educational curriculum instrumental to the growth and development of the SIMA Surf Summit trade conferences. 
• Winner of the Times Mirror Innovation Prize.
• Thrived under constantly tight deadlines and wafer-thin budgets.
• Successfully managed and mentored an in-house editorial staff of four.
•  Consistently produced an excellent editorial product with the best profit margins of any Transworld Media title.

Editor/Chief Content Director of Transworld Business

Find out detailed information about Sean O'Brien,  in Carlsbad, CA

Sean O'Brien: in Carlsbad, CA

Sean O'Brien

Giant Bicycles

Interbike

prAna

GLM (Surf Expo, The Boardroom, LAUNCH LA)

TransWorld Media