Driven by the inspiration “We aim above the mark to hit the mark” by Ralph Waldo Emerson, Caitlin has spent her career assisting companies in reaching their full potential in digital marketing to engage and convert users. Having several years of experience in both small and large retail e-commerce organizations, she felt far away from the traditional approach most of the industry remained stuck to. With her career heavily focused on various areas of digital marketing and the user journey through the conversion funnel, Caitlin’s differentiator is her ability to strategize campaigns from an omni-channel view with all angles having equal consideration. The ability to be nimble and moving at a fast pace is essential to keeping up with industry standards and technology evolutions. This quality makes her a lot like a unicorn, and it’s difficult to find others who share her same skill set within digital marketing.
Caitlin has participated as a lead speaker in a webinar hosted by a leading product service provider to engage companies to start changing the way they think of marketing and operating their teams. She led the topic of nimbleness in today’s marketing industry and the act of thinking like a startup in organizations of all sizes to keep up with the quick evolving e-commerce retail market.
As a strategic marketing leader, Caitlin has worked with brands like PacSun, Gorjana, Linea Pelle, Newport Beach Wine & Festival, 7 For All Mankind, Splendid and more. As a consultant she works with both big brands and small businesses on marketing strategy, digital marketing channels driving user acquisition such as Facebook Advertising, PPC campaigns, strategic partnerships as well as user retention with email marketing, site experience and merchandising and product lifecycle strategy.