Bachelor of Arts in Journalism, emphasis in Public Relations

Lifestyle

President

Dynamic marketing professional with experience in the development and implementation of fully-integrated marketing strategies. Areas of expertise include:    •	Brand management and awareness •	Budget administration and deadline orientation  •	Targeted media promotions •	Channel marketing

Responsible for creating and delivering marketing plans, communication, calendar of events and branded materials to support the growth and expansion of client products or services. 

Work with client's internal departments to develop fully integrated strategies to support advertising, public relations and partnership opportunities.

Provide support in research, writing and production of social media content.  Author communication pieces for use in web and print, press release content and coordinating press events, analyze websites and social media analytics.

•	Successfully placed 100% of priority packages and brand distribution in key accounts 
•	Increased in-store advertising activity and “bucket” inclusion by 25% YTD on key packages
•	Augmented  “share of space” with in-store displays by 33%, by leveraging sweeps and cross-merchandising programs
•	Analyzed performance indicators on current vs. 2013 activity to provide segment opportunities and plan

Senior Manager, Key Accounts

•	Negotiated and contracted multi-million dollar media plans and sports sponsorships in Southern California 
•	Delivered at least five percent savings on media buys, while providing a 3:1 return in added value 
•	Worked in concert with agencies on territory-specific messaging, to support trade marketing activity
•	Provided wholesalers media/marketing guidance in order to increase media budgets by up to 40%

Manager, Field Media (Southern California)

•	Articulated geo-specific marketing roadmaps to support trade program directives and innovation-brand introductions
•	Collaborated with brand team, wholesalers and corporate partners to create on-/off-trade programs and activation opportunities
•	Programs typically stimulated sales by at least 15% increase and incremental in-store displays by at least 33%
•	Negotiated team sponsorships and celebrity endorsements to create go-to-market programs and activation
•	Developed custom POS to support sponsorships (teams, celebrity endorsements, etc.)

Manager, Geographic/Trade Marketing & Field Media (Mountain States)

•	Orchestrated all traditional media strategies for Mountain-State distributors
•	Worked closely with brand teams and local distributors to synchronized brand-specific programs via media plans and sponsorships
•	Developed strategies to directly impact brand awareness.

Senior Manager, Busch Media Group (Mountain States)

•	Provided strategic direction and production of international-scale events for sports personalities and new product launches
•	Coordinated seeding efforts of our products for athletes, celebrities, public relations opportunities at trade shows and product placement in print/TV editorial content
•	In advance of events, scouted venue locations, met with set production crews and maintained close contact with agencies representing talent that was crucial to event focus and final production

Global Events Marketing Manager

•	Worked closely with media partners to deliver the frequency and promotional elements for each “scratcher” release
•	Negotiated all rates and added value to support and leverage the seasonal media promotions
•	Conceptualized and implemented the first Latino-segment marketing plan to increase ticket purchase

Media Buyer

•	Orchestrated synchronized project schedules to include manufacturing, engineering
•	Coordinated seeding efforts of our products for athletes, celebrities, public relations opportunities at trade shows and product placement in print/TV editorial content
•	In advance of events, scouted venue locations, met with set production crews and maintained close contact with agencies representing talent that was crucial to event focus and final production

Project Manager

Find out detailed information about Dionicia Lozoya, MBA, President in Temecula, CA

Dionicia Lozoya, MBA: President in Temecula, CA

Dionicia Lozoya, MBA

DCM&E

DCM&E

Anheuser-Busch InBev

Anheuser-Busch InBev

Anheuser-Busch

Anheuser-Busch

Anheuser-Busch

Anheuser-Busch

Anheuser-Busch

Anheuser-Busch

Nike

Nike

Oregon State Lottery

Oregon State Lottery

GE

GE

San Diego State Univeristy

University of Phoenix