Lifestyle

Moto & Powersports

Outdoor

Motorcycling

Principal

Procurement and Purchasing Executive who has honed the craft of negotiation and buying. Skilled in vendor management, bringing high levels of funding to play, optimizing sourcing options and inventory management. Understands big box brick & mortar retail and e-commerce  environments and customers. Orchestrates most profitable price and product assortment from purchasing budgets of up to $1B. Enthusiastically assembles teams, launches new products, builds vendor relationships, while strategically reducing costs and increasing gross margin.

My experience in brick and mortar retail and e-commerce has given me the expertise to provide guidance to companies seeking to position their product in the US market.

I negotiate positioning, pricing, and packaging for vendors and manufacturers of goods and services into big box retail and ecommerce through expertise in sales, merchandising, product development and marketing.

Big Box Retail, Financial Analysis & Planning, Business Strategy, Leadership & Staff, Development, Purchasing, Negotiations, Inventory Management, Vendor Relations, Product Management, Retail, Merchandising, P&L Management, Product Marketing, Sales Operations, E-commerce, Pricing, Forecasting, Sales Management, Selling, Marketing Strategy, Sales, Leadership, Customer Experience, Product Development, Strategy, Inventory Management, Store Management, Multi-channel Retail, B2B, Sales Process, Management, Multi-channel Marketing, Market Analysis, Marketing, Market Planning, Customer Satisfaction, Purchasing, Team Building, Retail Sales, Strategic Partnerships, Competitive Analysis, Product Launch, Account Management, Key Account Management, New Business Development, Brand Management, Go-to-market Strategy, Direct Sales, Trade Shows, Visual Merchandising, CRM, Team Leadership, Wholesale, Business Planning

Led purchasing, planning, marketing, advertising, and product training of company-wide merchandise, for 35-store $30-35M revenue company. Directed “Open-To-Buy” inventory meetings, led weekly merchandising staff meetings, and chaired sales force teleconferences. Reviewed new products, negotiated trade deals, and created promotional and in-store marketing events with vendors, driving product launches. Designed product offerings for bi weekly newspaper ad. 

?	Improved gross margin +350 basis points by transforming vendor relations, renegotiating programs, increasing vendor funding, and restoring profitability of category. 
?	Increased high-margin accessory attachment sales to televisions and audio components 38%  by restructuring vendor base and product assortment.
?	Brought incremental revenue to custom installer category by creating third party partnerships.

Director of Home Theater

Oversaw overall execution of merchandise assortment, procurement, and performance metrics for Digital Imaging category. Led marketing and merchandising initiatives, driving profitability, promotional strategies, and competitive/dominant merchandise assortments. 

?	Achieved 19% comp during 2008 Holiday season by offering assortment of aggressively priced deals from vendors, capturing first time buyers. 
?	Attracted professional consumer segment by restructured product assortment, offering high-end photography equipment.
?	Increased profitability by developing private label accessories sourced directly from Asia.

Director of Product Management

Developed channel strategies and business development for direct to consumer and Small Business channels. Oversaw product roadmap, new product development, and product marketing for categories including desktops, laptops, monitors and televisions. 

?	Increased overall basket attach per unit and average order value by providing key input for restructuring sales teams’ compensation plan.
?	Improved efficiency by centralizing merchandising, procurement, and inventory management of software, peripherals, and accessories.
?	Lifted overall margins by optimizing configure-to-order desktop and laptop choices for online customers.

Senior Director – Consumer Direct

Managed purchasing budget of $1.0B, making merchandise decisions including purchasing, planning, marketing, advertising, and product training. Oversaw desktops, laptops, monitors, computer peripherals and digital imaging product categories.

?	Played key role in development and launch of bestbuy.com by hand picking team of fifteen buyers and web developers for online computer category. 
?	Grew peripherals business from $200M to $600M in two years.
?	Drove online sales from zero to $180M in computers and digital imaging in two years.
?	Launched new online Small Business strategy in 2003 targeting sole proprietors in small office and home office (SoHo). 
?	Developed online business strategy including merchandising, promotions, marketing, and advertising
?	Increased sales 40% by developing and launching promotional strategies for broadcast, print, and web.
?	Three time recipient of Best Buy’s PRISM (Performance Resulting In Superior Marketing) award for outstanding performance.

Divisional Merchandise Manager

Find out detailed information about Arnel de Jesus, Principal in Trabuco Canyon, CA

Arnel de Jesus: Principal in Trabuco Canyon, CA

Arnel de Jesus

Optimum Marketing LLC

Pacific Sales Kitchen and Bath

Newegg.com

Gateway

Best Buy