Iitu

Iitu

Technical Outerwear / Apparel / Accessory/ Print Designer
Currently: Model at PMA Models Australia
Location: Helsinki ES
Share profile

Summary

Edit
Maria Kataja known as Iitu is a Fashion Designer and Creative Brand Marketer hailing from Helsinki, Finland. She graduated as a Master of Arts at the University of Lapland Fashion Design as her major. She has been working on projects from work wear to technical and luxury outerwear as well as casual clothing as a freelancer and in-house designer. Kataja has gained strong knowledge in branding, fashion marketing, concept planning, clothing design and manufacturing, while she has been doing her internships for Ivana Helsinki, Makia Clothing, Flatlight Creative House and working as designer for Linnanen Ltd. and Icon Snowboards. In addition to fashion design Kataja has a great interest and experience to the following:

- graphic design
- visual marketing / art direction
- event production
- film production
- styling

She thrives her inspiration from her travels and the people she meets. Kataja’s design ideology is to make functional and timeless clothing that endure the test of time. Ecological materials and sustainability in design are things that she values the most. Action sports have always played a big role in her life, which brings up the enthusiasm and creativity as a designer. Snowboarding has been a way of living for her over two decades, which culture shows in many of her designs.

Work Experience

Edit

-

Interests & Groups

Edit
INTERESTS
  • sewing
  • hand-knitting
  • crochet
  • singing
  • dj'ing.
SPORTS
  • Snowboarding
  • surfing
  • skateboarding
  • downhill biking
  • jogging
  • pole dancing
GROUPS
  • SNL
  • Suomen naislautailijat (Finnish Women Snowboarders
  • http://www.suomennaislautailijat.wordpress.com)
  • TRL
  • Tyttörullalautailijat (Girl Skateboarders
  • http://www.rullalauta.fi/trl/)

Education History

Edit

-

Connections

PEOPLE 15

Owner, Malakye.com  
Senior Graphic Designer  
Art Director Designer Illustrator  
Marketing | Branding | Analytics  
Co-Founder, Group Y  
Global Mktg/Social Media/PR/Brand Building  
Sponsorship/Event Manager  
Business Development Manager - Outdoor & Bike  
Director Product Development at Skechers  
Business Development Professional  

COMPANIES 28

Malakye.com
Burton Snowboards
O'NEILL
Rip Curl
Fox Head, Inc.
Westlife Distribution (686, Matix)