Kelcey Rodriguez

Kelcey Rodriguez

Social Media Marketer
Currently: Assembly Team Lead at Pacific Life
Location: Irvine CA
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I am a digital marker with history of successfully managing social media platforms. I am enthusiastic, motivated, and a true team player. Throughout my professional and educational experiences I have equipped many valuable skills. At the California State University of Fullerton I discovered the fundamentals of the advertising industry, as well as the principle aspects of production. I was given the opportunity to develop and pitch a multimedia campaign for Bakers Shoes. Through researching the brand and developing a creative brief, I was able to generate a radio and TV script in addition to a mobile and print ad. While executing my minor in TV/Film production I took on the role as writer, videographer, director and editor of my own projects. I was able to put many of these skills to use during my internship at Swimspot as a Social Media Manager. Not only was I representing the brand on multiple platforms, I was also able to produce original content by shooting and editing promotional videos. Shortly after my internship, I landed a job at Saint Street as a Brand Manager where I became a social media guru. I managed multiple brands, launched contests and conducted analytic research. As the need for a full time position became more imperative, I took a position at Pacific Life. Becoming the lead of my function has taught me so much about professionalism and presentation of a product. Just as representing a brand accurately in advertising is important, having a product which endorses the brand’s integrity is just as vital. Though all my experiences have been significant in their own ways, I am eager to find a place in the advertising and marketing industry again. The balanced execution of strategy and creativity is what makes this industry so challenging and exciting. I would like to find a full time marketing coordinator position, where I could have an opportunity to grow within the company.

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