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Digital Marketing & Brand Development, Project Management, Creative, ECommerce

Producing, managing, and designing a strategized experience for consumer brands and products. Over nine years of hands-on digital experience, managed over 40 people total (team management) and processes - increasing consumer motivation and conversions (revenue) while utilizing successful and optimized media campaigns (SEM, SEO, SMO) while measuring, analyzing, and applying from digital reporting.

Portfolio: www.lesontheweb.com

•	Consulting on site redesigns and ad materials to increase conversions, revenue, online orders, membership subscriptions while decreasing shopping cart abandonment rate and operating costs (Delivering branded and promotional content). 
•	Heightening brand recognition while optimizing project conversion goals, and target audience profiles while applying performance and quantitative testing results; Ad placement, message, creative elements, and functional landing pages.
•	Document web site action plans; external and internal link building, ranking factors, keyword search, traffic from SMO, SEO, and SEM – using Google Analytics/Insights/Docs/Webmaster Tools, Basecamp, Moz Tools, and SaaS.

Clients:
Carling Communications; Omeros (Marketing medical and pharmaceutical brands), Michael Kors, Porsche Design, Hollywood Retail, Naked Princess Lingerie, Nicole by OPI, Top Services Salon, Robert Joseph DPM and Doctor Insole, Bon Appetit, Disney, Bayer, Wal-Mart, MTV, General Motors, Sony Pictures Television, Lawman Jeans, Icon Shoes, Alternative Strategies, Bella, Vanity Fair, Bayer, Tony Bennett, Wal-mart, MTV, Heartland Flood Relief, General Motors, and Ripley's Believe It or Not!

•	Consultant; Managed the development of cross-functional teams on contracted deliverables (and client expectations).
•	Accountable for execution, schedules, and quality control of digital projects from concepts to completion. 
•	Coca-Cola/Fuze Iced Tea, Dasani Drops, Gold Peak Coffee and Tea, Physician’s Formula, and Procter & Gamble’s Wella/Sebastian and Nioxin; Client standard and rich-media/expandable banners, and micro-sites (Pandora, Spotify, Thinknear, Thrillist, Vevo, My Coke Rewards, Food Network, Real Simple, Subway, People, Yahoo!, and Google).

Interactive Project Manager

• My business partnership that involved combining brand development and management, innovative design, science, and business acumen to produce and manage best in class projects. 
•  Identified unmet business needs and produced projects to increase revenue and maximize ROI.
•  Marketing; Formulated SEM, SEO and SMO campaigns.
•  Authored scopes of work (SOW) and monitored day-to-day production activities.
•  Produced new eCommerce platform (Front and back ends).
•  Implemented aggressive SEM and SEO with Advanced Google Analytics.
•  Designed new packaging (Uni-cartons, tubes and bottles), banners, and eNewsletters.
•  Set new creative direction and branding for all advertising; Stylized product photo shoot. 
•  Provided connections to press, beauty editors, copy writers, and networking opportunities.

Accomplishments
•  A to Z full eCommerce site production and management.

ECommerce, Production, Digital Creative

•  As Senior Online Art Director, I owned the online creative production and direction, product management, and front-end operational activities with key contributions to strategic planning and online business development while ensuring integrity on corporate sites, partnering retailers, global affiliates, and social media sites.
•  Managed the brand and relationship with eCommerce partners, social media and online affiliates: Sephora, Nordstrom, Ulta, Beauty, QVC, Bloomingdales, Amazon, Debenhams, Facebook, Blog, YouTube, Twitter, and MySpace.   
•  Increased brand equity with core products using value-added cross-promotions, beauty looks, videos, eNewsletters, and geo-targeted interactive ad units. 
•  Developed full-scale projects; Creative liaison between multiple departments and outside vendors. 
•  Directed and stylized product photography.
•  Integrated Smashbox style with QVC broadcast segments. 

Accomplishments
•	Online conversion rates grew by 238% and average order size increased by 42%.
•	Smashbox.com total sales reached a 360% increase compared to in-store sales.
•	Top 5 selling product charts within 30 days.
•	QVC segment generated in excess of $6 million.

Manager of Web Design and Production

•	Implemented site-wide refreshes and targeted emails while performing dynamic content editing for brand and syndicated sites with cross-functional teams, off-site agencies, and corporate headquarters.
•	Designed and promoted a Stila style while implementing SEO and SEM campaigns. 
•	Executed strategic plans with key departments for online business development.

Accomplishments
•	Extended brand advertising to 69 countries.
•	Captured 55,000 new subscribers and registrations for email and catalog lists within a 3-month testing period.

eCommerce Manager & Interim Director

Find out detailed information about Les Gardner, Digital Marketing & Brand Development, Project Management, Creative, ECommerce in San Diego, CA

Les Gardner: Digital Marketing & Brand Development, Project Management, Creative, ECommerce in San Diego, CA

Les Gardner

LRG, LLC

Lambesis

Global eSolutions, LLC

Smashbox.com of Smashbox Cosmetics (Estée Lauder, Inc.)

Stila Cosmetics (Estée Lauder, Inc.)

AIGA Word Press Workshop Series, San Diego

Google Analytics Academy

New School of Architecture + Design, San Diego