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Director of Marketing

Accomplished digital marketing professional with over 10 years experience driving strategic brand and sales growth for leading brands and retail organizations. Highly effective with a proven track record of building, implementing and broadening businesses. Historically led successful initiatives with revenue increases through successful digital marketing, SEO, e-commerce strategies, social media, content creation, product launches, ad campaigns, PR, event, display and POP programs.

Skill set:
Established Leader in National Organization
Brand Development
Marketing Campaign Creation-Development-Launch
Product Design & Development
Web Analytics
SEO
Keyword Research
Social Media
Customer Engagement
E-Commerce Strategy
Content Creation
Google Ads and Analytics
Facebook Ads and Analytics
Instagram Ads and Analytics
Amazon Ads and Analytics
Product Launch Strategy
Strategic Planning
Budgeting/Forecasting
Analytical Skills
POP & Display Design & Development
Graphic Design

Excellent communication, problem-solving and project management skills. Elevated soft skills enable me to inspire creativity and work well with different personality types. I juggle multiple diverse projects, build a "wow" culture to lead and inspire my team.

- Develop the marketing plan and budget for the Tifosi brand from broad objectives to detailed tactics.
- Manage the creative process from concept to completion.
- Translate marketing objectives into clear creative strategies.
- Create and develop digital marketing strategies for e-commerce, social media, email and lead team on SEO, merchandising, web design and advertising.
- Direct and develop content creation and customer interaction.
- Lead creative and marketing teams in the production of all marketing collateral.
- Create master communication plan that includes social media, PR, e-blasts, newsletters and product marketing.
- Create education plan and develop training videos to spread the Tifosi brand and technical stories.
- Ensure visual communication standards are met.
- Oversee key account presentations and proposals.
- Meet with accounts or upper management to explain campaign strategies and solutions.
- Review work, troubleshoot and provide feedback to creative teams.
- Remain actively involved in hiring and training creative staff.
- Actively involved in product design and development from concept, brief to launch.
- Create and manage processes for product development schedule. 
- Design and develop displays and point of purchase materials.
- Lead marketing contact for all vendor and agency relationships.

Specialties
- Digital Marketing
- Social Media
- SEO
- Content Marketing
- Creative Development and Implementation
- Marketing Plan Development
- SEO, SEM and Keyword Research
- Product Concept, Briefs and Development to Launch
- POP and Display Design & Development
- Competition Analysis and Product Positioning
- Brand Development
- Strategic Planning
- Creative Thinking

- Created, directed and managed marketing plans and budgets for Under Armour Performance Eyewear, Hobie Polarized, Crocs Eyewear, Arsenal Optix and Rich and Famous Eyewear sunglass brands. 
- Directed numerous product launches from multiple brands.
- Principal creative force behind catalogs, POP and display teams.
- Directed athlete strategy, events and trade shows.
- Directed and managed PR and social media initiatives. 
- Launched The Under Armour sunglass brand to market and relaunched Hobie Polarized back into the sunglass market.
- Directed and managed product development team across all company's brands
- Traveled across the US for sales sand marketing endeavors.
- Traveled to China, Hong Kong and Europe for product development.
- Sales Plan Creation & Development across all brands and channels.
- Sales Rep Management, hiring and managing independent rep force across multiple channels.
- Key Account Management.
- Directed consumer direct sales, events and partnerships for Under Armour Performance Eyewear, Hobie Polarized, Crocs Eyewear, Arsenal Optix and Rich and Famous Eyewear sunglass brands. 
- Leveraged marketing sponsorships into sales from partner's member base
- Built online portal to market and execute sales.
- Designed and developed custom products and marketing plans for each customer. 
- Increased sales 30-45% each year.

Senior Director of Sales & Marketing

- Created global brands Anarchy and Angel Eyewear and launched them into the sunglass market.
- Anarchy & Angel Eyewear reported 25 million dollars in sales at its peak.
- Directed marketing plans for multiple brands under the Sungold portfolio. Anarchy, Angel and Stussy Eyewear.
- Principal creative force behind POP and display teams.
- Directed athlete strategy, events and trade shows.
- Directed and managed PR and social media initiatives. 
- Directed and managed product development team across all company's brands
- Traveled across the US for sales sand marketing endeavors.
- Traveled to China, Hong Kong and Europe for product development.
- Sales Plan Creation & Development
- Sales Rep Management
- Key Account Management

Find out detailed information about Jorge Verdin, Director of Marketing in Chula Vista, CA

Jorge Verdin: Director of Marketing in Chula Vista, CA

Jorge Verdin

Tifosi Optics, Inc.

EYEKING

Sungold Enterprises