Bike

Lifestyle

Outdoor



Results-focused leader with a successful history of building	
and developing strong teams. Create and execute strategic
sales programs and promotion initiatives using strong	
collaboration with marketing, operational, and executive
stakeholders. Problem-solving and organizational skills are
key contributors to success in all positions. Quickly learn new	
systems and processes, strong understanding of negotiating
and contracting.

Leading with Passion
Actively trained and led a team of 25 independent sales	•   Building Productive Teams
representatives based throughout the United States.	•   Onboarding and Sales Training
* Drove14-18% annual growth in sales from
•   Exceeding Revenue Targets
outside representatives
* Introduced new headwear styles and programs,	•   Communicating Organizational
resulting in an increase in sales of $1M from	Goals

National Sales Manager, Resort

NOVATO, CALIFORNIA
Sep. 2007- April 2016	Kinesiology

Designed and implemented the US dealer program
annually in accordance with overall strategic plan of company. Responsible for organizing national B2B sales	Wilderness First Responder
promotions. Worked directly with top national distributors	VAIL RESORTS
(Vail Resorts Retail, Sun & Ski Sports, Eastern Mountain
Completed course in California
Sports) as well as 300+ independent retailers.
* Interviewed, hired, and trained a diverse team of inside sales account managers, outside sales
reps, and factory reps in multiple remote/
satellite locations throughout the US
* Championed and initiated a 2-year color and graphic cycle on entry level bicycles, reducing
costs closeout sales, driving higher profitability

* Re-designed product line, resulting in a
reduction in SKUs and higher overall profitability

* Responsible for sales production and for
improving relationships with top 3 revenue
producing accounts; achieving growth of 20%
over 2 year period from top accounts
* Sales team achieved Model Year 2015 growth of
20%, during a cycling market that had flat
industry growth.
* Achieved 15% revenue growth for the 2014
season, while the industry was down 8-9%

SKILL BUILDING ROLES	OUTDOORS

sales

Fishing
REI is a $900 million dollar consumer-owned company,
considered a leader in the outdoor retail industry	•   Camping

STORE SUPERVISOR

Cycling
Heavenly Ski Resort is owned by Vail Resorts Inc., and   •   Hiking
exceeded 1M skier visits as of the 04-05 season
•   Snowboarding/ Skiing
•   Running (Track Athlete for UT)

OPERATIONS MANAGER

Find out detailed information about James Fabish,  

James Fabish:

James Fabish

OURAY SPORTSWEAR

MARIN BIKES CALIFORNIA

RECREATIONAL EQUIPMENT INC

VAIL RESORTS, INC

UNIVERSITY OF TEXAS