Erica Becker

Erica Becker

Creative Director

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Summary

Responsible for doing anything and everything to contribute to our team's success.

Set a creative vision and strategy. Unify the look, feel and voice across product, packaging, web and advertising channels

Work cross-functionally with Growth Marketing, Brand Marketing and Product Development teams
Create concepts, sketches, graphics, and executions in support of packaging, ads, emails, brand, and marketing campaigns

Translate marketing objectives into clear creative strategies

Ensure visual communication and brand standards are met

Closely collaborate with Growth and Brand Marketing Managers, Product Managers, and Development

Leads to define strategic objectives and deliver results

Understand and respond to testing metrics and optimization efforts based on performance data to define and continuously improve the direction and execution of creative ideas

Create and oversee website landing page designs and other site imagery and content, promotions creative and layouts from user-centric perspective

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