As the Content Manager with Skate Warehouse I oversee the development and implementation of content marketing initiatives, from web to print and social to local. At the forefront of my objectives are the creation and follow through of marketing tactics, social media strategies, promotions, events and user experience. I'm a part of our content creation process from beginning to end, starting with the round table where ideas are bounced around and ending with the "Post" button on social media. I work closely with photographers, graphic designers, programers, writers and buyers. My emphasis also lies heavily in copywriting, search engine optimization, analytics, brand building and industry research. Working within Content Development means the future is always in the forefront of my mind, as my work requires me to be up to date on new forms of social media and shifts in user experience.