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Account Executive

I am a strategic thinker, creative communicator and results-oriented marketing expert with more than 9 years of experience in developing marketing and communications programs in home goods retail and restaurant consumer markets. I am passionate about research, creativity and analytics while always striving to learn new industry trends. I am insightful, with a positive attitude and willingness to go the extra distance to achieve goals. I have an ability to prioritize, multi-task, manage and deliver projects under pressure with unwavering persistence, commitment, passion, integrity and ethics.

Develop comprehensive communication plans for Allergan facial aesthetics products such as, Juverderm XC Collection of Fillers®, BOTOX® Cosmetic, and Kybella®. Generate and direct strategic projects for clients from initiation to completion within time and budget, present and recommend innovative media and sales promotional opportunities, and provide project management support for all print and digital requirements.
Oversee Allergan brand asset websites that contain digital and print collateral for health care professional practice needs
Create and maintain strategic relationships with health care professionals for the facial aesthetics space, in conjunction with the Allergan communications department
Conduct input sessions with clients to discuss annual marketing plans, communication plans for new product opportunities, and product launches
Provide strategic input in creative development sessions with Copywriters and Art Directors



Promoted to direct the Customer Relationship Management (CRM) program and customer database initiatives for over 7MM loyal fans, focused on email campaigns, direct mail, SMS messaging, and in-store signage.
Formulated and controlled strategic marketing plans focused on in-store traffic-driving initiatives and an annual budget of over $15MM, providing monthly forecast updates and strategic recommendations to CFO and VP of Finance 
Led Marketing and Digital Coordinators, ensuring compliance with departmental and company policies and procedures  
Supported and participated in research to identify customers for segmentation that delivered maximum results and properly targeted clients or prospects from the start to increase brand awareness and boost revenue
Managed programs to convert consumers into loyal fans through print advertising of over 11MM units on a bi-weekly basis, including print production, logistics, and circulation, as well as public relations through press releases and more

Marketing Manager

Promoted to oversee all company marketing projects, working closely with management to develop, design, and implement marketing strategies and initiatives that raised consumer awareness. 
Communicated key marketing strategy points, provided analytical data that met realistic results, maintained all marketing schedules and budgets related to project initiatives, and provided counsel to produce positive project outcomes
Administered public relations nationally through press releases, TV segments, blogger reviews, parties, and radio promotions, as well as social network sites and target initiatives, such as promotions, sweepstakes, DIY creative content, and how to videos on Facebook, Twitter, Pinterest, Instagram, YouTube, and Yelp
Coordinated all print collateral projects, including bounce back coupons, flyers, brochures, and shelf signage
Redesigned in-store graphics, from the design conception, hanging mechanism, to in store training on how to install the new graphics

Marketing Project Manager

Coordinated marketing and advertising campaigns strategies, development, and implementation, tracked and analyzed sales and marketing data, created promotional materials, maintained inventories and databases, and prepared reports to support staff and management.  
Drove advertising production effectiveness and efficiency, by implementing a targeted, fact-based approach through demographic analysis for circular print ad distribution, reviewing zip codes, household income, and distance from stores 
Coordinated and maintained market specific print ad versions for more than 300 locations, broken down by language (English, Spanish and bilingual) and demographic area
Generated additional advertising opportunities with shopping centers, such as back to school, spring, summer, and holiday direct mail pieces 
Created in-store POS signage for bi-weekly print Ads in English and Spanish and ensured print ads featured top products by maintaining print ad product selection files

Marketing Coordinator

Find out detailed information about Christina Blood, Account Executive in Garden Grove, CA

Christina Blood: Account Executive in Garden Grove, CA

Christina Blood: Account Executive in Garden Grove, CA

Christina Blood

Pacific Communications (Allergan Advertising Agency)

Anna's Linens

Anna's Linens

Anna's Linens

Chapman University