Lifestyle

International Marketing and Communications Consultant

Profit-oriented marketing professional with 14+ years experience in the services and retail sectors
-	experienced in marketing consulting agencies and corporate marketing,
-	worked with top management key stakeholders -- with cross-functional teams with diverse backgrounds
-	skilled at product launches and developing marketing strategies at all stages of product life,
-	proven ability to dramatically increase revenue and reduce costs,
-	exposed to highly competitive and regulated environments, providing the ability to be focused on priorities, work under pressure and deliver timely results with a strong attention to detail,
-	recognized for having a wide range of marketing and communications skills that enable the development of original and creative solutions to any problem,
-	strong leader with a genuine entrepreneurial attitude


Self entrepreneurial consulting for Executive Committee, Marketing and Communications Departments, HR Departments, Safety and Working Conditions Committees.	
>>	Conducted extensive industry and competitive international market research to produce executive reports
-	Developed strategy for a Chinese supplier who wanted to approach the French market
>>	Provided recommendations on marketing materials, internal communications and documentations
-	Helped a HR department of a consortium of banks to design a new employees welcome integration kit 
-	Optimized the graphic layout and wrote selling points for commercial brochures for a new company
>>	Wrote real-time transcripts of short to 2-3 days annual sales meetings. Compiled data into readable documents highlighting the strengths, points for improvement and best practices after

-->No1 of the French Funeral industry - 1,000 stores/2 brands - 6,000 employees - Sales Revenue: $755m 
Marketing Manager
Promoted to lead department and manage all marketing function for two national brands with an annual budget of $13.5M. Responsible for the development, implementation, management and execution of effective marketing plans to achieve optimum ROI and revenue
>>	Built a new Marketing department from scratch (hiring, organization design, mission & vision, on boarding and daily management)
>>	Created and launched a new technical regulated product line and reposition brand (innovative materials, 
-	Drove revenue growth by 23% in a two-year span generate new uses and modes of consumption 
>>	Developed new pricing matrix by conducting price sensitivity analysis and testing it in a limited market release. Helped improving margins, turnover (+15% in 6 months) and customer satisfaction
?	Designed, implemented and managed integrated communications programs to support product introduction
>>	Managed all creative team agency and PR relationships 
>>	Brand managing: 
-	Oversaw seasonal promotions and store display
-	Built strong differentiated seasonal and in-store communications (1,000 stores) including writing content, and designed communications & routing for 2 brands selling the same products and services 
-	Created marketing materials: direct mail, brochures, flyers, sell sheets, advertising print design
-	Established metrics to track program effectiveness and ROI (won 15% market share within 3 years)

Marketing Manager

--> The French leader in advertising and local information on the Internet, mobile and print. 

After increasing the revenue of the agency, I was promoted to create, develop and launch a new generation of web products
>>	Created and launched new strategic online products such as CallBack, Web Banner (defined their functions, drew their design, and drove the technical and engineering teams)
>>	Directed market analysis on the needs of both internal and external clients (SWOT) on a paid indexing product

Internet Product Manager -  Pagesjaunes.fr

-->Led the Marketing Department of the biggest local agency (25 total)
>>	Created all marketing and sales force materials. Trained associates on new products 
>>	Provided full support to the sales department by making expert recommendations to suit their clients current and future needs including selling advertising space
>>	Overcame difficult internal challenges and competition to mobilize the sales force and boost sales, increasing the market share by 10% 
>>	Planned all the advertising creations and established a new validation process regarding the corporate identity guidelines of our advertisers
-	Increased the productivity gains, optimized the ad workflow by 25%  	 	
>>	Managed a creative team (4 people): proofreading and print reading

Field Marketing and Sales Manager

? Main Customers: Cosmetics, Insurance, Industry, Banks, States Organizations (European)

>>	Developed and implemented strategic marketing plans (for retail, B2B and B2C companies)
>>	Researched, compiled, and interpreted competitive and market information to identify emerging trends, pricing strategies and future opportunities
>>	Performed deep qualitative and quantitative market analyses through consumer focus groups and individual interviews

Marketing and Communications Consultant

Find out detailed information about Anne-Laure Creve-Verrando, International Marketing and Communications Consultant in Irvine, CA

Anne-Laure Creve-Verrando: International Marketing and Communications Consultant in Irvine, CA

Anne-Laure Creve-Verrando

own

OGF

Yellow Pages / PagesJaunes

Yellow Pages / Pages Jaunes

Income International - Boulogne (92)

Berufsakademie de Ravensburg (Allemagne)

CFA Ventes - Paris (75)

Howell High School - New Jersey (USA)

IAE - IGR - Rennes (35)

IUP - Perpignan (66)