Byron Pittam

Byron Pittam

Sports Marketing Manager

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Summary

Team of one responsible for a million-dollar budget, athlete program management and recruitment, content development, and strategic direction of the Sports Marketing department supporting 25 athletes. Pioneered a progress report system to measure and track impressions to determine ROI and influence future budget allocation and strategy. Created a new content calendar and revised internal communication processes to produce more relevant and reliable athlete inspired content for Marketing, Sales and the E-Commerce teams to utilize. Coordinated activation at industry events including 20+ prestigious endurance events, 10+ climbing events, and countless film premieres, trade shows, and summits.

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