Lifestyle

Outdoor

Surf

Travel

Reading

Automotive

Aviation

Results-driven marketing manager who applies accomplished marketing, advertising, branding and communication skills to develop strategies and materials that inspire customers and drives sales for the company.

My multi-faceted leadership includes optimizing marketing efficiency and building motivated marketing and creative teams for B2B, B2C, enterprise, and corporate organizations in a variety of industries.

I am a strategic decision-maker who delivers consistent success through integrated digital marketing, inbound marketing, outbound marketing, and direct marketing multi-channel solutions that support key business initiatives and enables dynamic engagement between sales reps, vendors, and customers.

I love what I do and have a passion for helping companies exceed their goals.


Leader of the Marketing and New Product Development teams, developing strategies for the direction of the product portfolio, leading new product development & performing other cross-functional actions for new business opportunities. (Business and staff affected by Covid-19 related sales changes.)

* Develop & execute annual marketing plan with detailed budgets & metrics for digital & print advertising, branding, collateral material, public relations, trade events, partnership marketing, online presence, interactive marketing, SEO, SEM, internal marketing, lead generation, & sales support

* Define, capture, & analyze the data needed to answer business questions, provide insights & influence decisions, including design & execution of qualitative & quantitative studies, defining marketing performance measurements & establishes tracking & testing procedures

* Develop long-range marketing plans and best-selling products & distributor programs to increase top line revenue, strengthen marketplace position, & drive organic growth through market penetration & product salability & longevity

Vice President of Marketing & New Product Development

support complex sales cycles for 19+ emerging restaurant concepts, including but not limited to: managing 6-digit budgets, developing digital marketing plans, developing paid and organic social strategies, constructing, and managing sales lead referral programs. (Closed CA office, moved marketing department to their VA office.)

* Study industry & marketing needs of clients to develop marketing & digital plans, business strategies, lead-gen campaigns, sales tools, performance analysis & progress reports to solve complex client issues

* Lead website audit implementing methods such as usability testing, web analytics, user journey mapping, & rebuilt client landing page with maximum SEO features for lead-gen efficiency - gained 28% organic increase of visitors within 3-weeks

* Developed, negotiated & executed comprehensive digital marketing plans across paid, owned & earned media, utilizing PR, digital resource, retargeting, & social media

* Conceptualized & designed the company’s in-bound & out-bound marketing copywriting & tactics, e-blast program, including email drip campaigns & custom auto-responses, PR program, & PowerPoint sell deck of all brands

Director of Marketing

Led marketing and digital strategies, advertising, communications that increased U.S. and International sales MoM with market segmentation, marketing automation, competitive analysis, company/product branding, and leadership of resellers.
(Corp. restructured, transferred marketing of division/companies to 3rd-party agency.)

* Developed cross-functional inbound/outbound demand generation market strategies & key directives for 11 B2B product lines (averaging 35+ projects per mo.), across 14 sales channels, including creative design, branding, PR, Voice-of-Customer reports, budgets, project schedules, ROI metrics, sales analysis – increased ICU market share of premium priced product 5% within 3-months & introduced CRM, prospect database, & marketing automation tools that optimized data over 42%

* Controlled $2.5+mm marketing budget, negotiate vendor contracts, performed monthly business intelligence, customer & ROI analysis, drove expansion of distribution opportunities, managed customer retention program for 51,000 customers worldwide, & delivered 100+ new marketing & advertising tactics within 2-months

* Created brand identity, value propositions, packaging design, PR, go-to-market launch strategies, digital marketing, & social media channels, plus sales promos & materials, incentive programs, sell-in decks, prospect collateral, & sales/product training for 45 inside/outside sales reps & 260+ distributors worldwide

* Developed & managed digital strategy & marketing; website development, maintenance & content, SEO, keywords, customer portal, email drip campaigns, online advertising, Google analytics, & PPC campaigns - visitor traffic increased 13% in 1-month, with a growing trend after in-depth website optimization

* Event content, planning & marketing for by-monthly webinars, 25+ national tradeshows, 112 regional events, 6 sales meetings, including hotel, F&B, vendor relations, sales rep activities, workshops, & lead-gen programs/analytics - received 93% above-average attendee approval & came in $40K under budget for annual week-long conference

Marketing lead for over 2,000 vendor partners and 30,000 nationwide resellers, developing and managing the brand identity, corporate communications, cross-sell promotions, project management, tradeshow collateral, and vendor/client relationships.  
(Company folded after their largest client brought services in-house.)

* Created & managed annual marketing plans including; market analysis, monitoring market & product trends, & developing & executing channel specific campaigns for wireless, big box, college, retail specialty & Apple channels

* Developed full corporate re-branding, including; logo, collateral, website, digital advertising, sales presentations, with updated market positioning strategy & brand identity re-launch

* Conducted client needs analysis & provided one-on-one retail planogram consultations, product recommendations, & advertising collateral based on target buyer demographics, increasing client engagement by 43% within 6-months

* Developed marketing plans & tools for nationwide sales teams, including; communications calendars, new product introduction process, customer sample kits, promotion plans, & incentive programs; increased sales team productivity by 28% within the first 3-months

Head of Channel Marketing

Managed marketing/creative teams, cross-platform marketing plans, brand identity, including; identifying new markets, client acquisitions, PR, program launches, budgets, pricing, and developing long-term customer and vendor relationships.

* Established a new revenue stream by planning, staffing, launching, & managing a professional advertising & marketing agency subsidiary, resulting in a 16+% increase in profits in less than a year

* Delivered over 1-million direct marketing pieces to end-buyers within 12-months, resulting in a MoM sales increase of 20%-40% for retail stores & 6%+ monthly increase of RFP’s for builders nationwide

* Created/launched 2 900+ page consumer information websites including 525 unique retailer/builder profiles; sustained 1st-page Google search ranking organically, & increased unique hits 215% & visitor opt-in e-newsletter sign-ups 155%

Director of Marketing 

Led marketing/design teams assisting companies across diverse industries with marketing strategies, collateral, and promotional solutions to capitalize on market trends, expand client base, and develop a stronger brand recognition resulting in elevated profitability.

* Developed marketing strategies & advertising campaigns (delivering 30-40 projects per month), identifying new markets, increasing new customer acquisitions, managing product/services launches, & developing long-term vendor & customer relationships. Increased sales revenue 8%-14+% with each marketing campaign

* Negotiated contracts/pricing with suppliers & managed print buying, production schedules, quality control, project budgets, estimates, invoices, & secured new account contracts as key proposal writer & lead presenter

* Successfully restructured sales/marketing procedures for 20yr-old, 5-branch corporation leading to three-fold improvement in sales rep productivity & increasing sales revenue by 35% in less than a year

Director of Marketing & Creative Services

Find out detailed information about Cyndy Geier,  in Huntington Beach, CA

Cyndy Geier: in Huntington Beach, CA

Cyndy Geier

EVANS MANUFACTURING

FRANSMART

MIRION TECHNOLOGIES

NUCOURSE DISTRIBUTION

AQUATECH CORPORATION

TANGO CHARLIE ADVERTISING

Art Center College of Design