Bike

Moto & Powersports

Outdoor

Marketing, Branding & Advertising Consultant | Owner

Accomplished marketing  executive with experience in  brand management,  positioning, marketing  strategy, advertising, research,  communications, and digital  strategy/design/development.  Proven leadership and  management abilities in  business-to-business and  consumer products.

Garage Communications is a marketing, branding, advertising and digital design consultancy.

Led Integrated Marketing Solutions group within NA Automotive Aftermarket division.

Collaborated with senior management to establish annual strategic marketing direction and tactics in support of divisional business goals.

Drove demand and sales support on $400 million portfolio of products across eight categories, three segments and seven sales channels through integrated marketing communications programs.

Directed turnaround of Micro-V Advanced Technology serpentine belt product in North America. Responsible for establishing and executing professional and consumer strategy to return product line to share growth. Included new positioning, packaging and communications as well as educating industry on new rubber compounds and belt wear diagnostics in close partnership with cross-functional NA and global teams.

Responsible for return-to-market strategy for Continuously Variable Transmission (CVT) Powersports products under G-Force umbrella and re-established Gates Racing products in marketplace. Included naming, identity, packaging, advertising, grassroots sales, micro-sites, social and PR tactics.

Developed product positioning, directed creative development and implementation of integrated marketing communications activities utilizing; advertising, product literature, sales promotions, social media, websites, smartphone apps, trade shows, public relations, training, point-of-sale displays presentations and videos.

Defined and directed digital strategy utilizing interactive, social, CRM and marketing automation technologies to broaden reach of brand and salesforce.

Forecasted and managed annual advertising and sales promotion budget while monitoring effectiveness of marketing activities. Recommended adjustments to maximize performance of programs.

Served as Gates Corporation representative on Automotive Aftermarket Product Expo (AAPEX) marketing advisory panel.

Managed all Motorsport sponsorships and relationships for NA Automotive Aftermarket division.

Sr. Manager, Integrated Marketing Solutions

Worked with executive leadership to develop company financial presentations, annual report, corporate and customer testimonial videos to support corporate positioning. Created presentation materials for Analyst & Investor Conferences, Annual Stockholders Meeting and special projects for chief executive officer.

Senior Director, Corporate Marketing

Fostered relationships with senior level clients and provided consultative strategy and marketing counsel for? Level 3 Communications and MWH Global. Developed integrated marketing programs and tactical new business activities to maximize revenue, profit and company growth objectives.

Senior Vice President, Marketing and Strategic Planning

Directed all aspects of company's global branding and advertising initiatives. Defined yearly corporate positioning and messaging to support overall business strategy. Oversaw development and implementation of comprehensive multi-media advertising campaigns, including creative strategy, concept development and production, media planning and purchasing, research and budgeting for all corporate and product advertising in the United States and Europe.

Allocated advertising budgets and media spending levels to ensure maximum efficiencies for both corporate and product marketing groups. Oversaw the preparation, forecasting and administration of budgets.

Directed and supervised in-house creative services staff.

Responsible for the selection, direction and overall management of advertising agencies, design firms and video production companies.

Established company’s first website. Identified departmental requirements and coordinated site design, architecture, navigation and content development.

Managed all aspects of corporate events, including: Annual Meeting of Stockholders, Annual Analyst Conferences and grand opening of corporate headquarters.

Supported clients with marketing activities including: advertising, annual reports, logo design and corporate identity, corporate and employee communication materials, direct mail promotions and special events.

Managed and led creative team in the process of developing and executing marketing communication materials.

Prepared and presented marketing plans and proposals.

Vice President, Director of Account Services

Managed all marketing activities for clients from strategic planning through implementation.

Supervised creative development and production of co-op, broadcast and print advertising, direct mail and collateral projects.

Account Executive

Managed creative development and production of television, radio and print advertising for Wine Coolers,Taos, Taos Twist of Lemon and 2 Calorie Quest.

Supported client in marketing and strategic planning for national rollout of 2 Calorie Quest. Conducted qualitative research and analyzed results to confirm positioning of brands.

Involved in developmental research for ?New Age? adult soft drinks. Developed concepts for new products and line extensions.

Supervised Seagram brand budgets totaling $16 million and forecasted agency revenue.

Assisted in the development and production of television and print campaigns for seven MCI product divisions.

Independently managed creative development, production and media placement of five MCI regional divisions.

Clients: AT&T, Chesebrough-Ponds, Coca-Cola, ESPN, Manufacturers Hanover Trust, Nestle and RJR Nabisco
Developed and executed print and broadcast media plans.

Prepared and maintained monthly media budgets.

Researched and analyzed competitive media spending.

Media Planner

Assisted in the strategic redirection of corporate and dealer co-op media spending for BMW of North America.

Responsible for implementation of planned media and maintenance of budgets for all dealer groups.

Assistant Media Planner

Find out detailed information about Kent Van Oort, Marketing, Branding & Advertising Consultant | Owner in Lafayette, CO

Kent Van Oort: Marketing, Branding & Advertising Consultant | Owner in Lafayette, CO

Kent Van Oort

Garage Communications

Gates Corporation

Level 3 Communications

Webster Design Associates

Level 3 Communications, Inc.

Webster Design Associates, Inc.

Swanson Russell Associates

Wells Rich Greene BDDP, Inc.

McCann-Erickson

Ammirati & Puris, Inc.

School of Visual Arts, NYC

University of Nebraska-Lincoln