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Brand Manager

MBA candidate with sports industry experience looking to utilize strategic content marketing skills to define brand identities and create unique consumer experiences.

Managed all communications for the world's third largest global sporting event.
Curated, edited, and pushed all photo and video content for Legend the Bigfoot (mascot) on Instagram, Tik Tok, and Twitter, building channels to 5000+ followers with over 2M impressions over the course of the 10 day event.
Created the World Athletics Championships daily recap email, distributed through MailChimp to  database of over 20,000 subscribers.
Developed collateral for local business, residents, and city partners with information on road closures, marathon events and frequently asked questions.

Marketing Communications Specialist

• Executed launch, communication strategy, and roll out of the Suffolk and FUSE corporate rebrands, while implementing the internal and external brand positioning strategy.
• Responsible for the turnover of branded assets in 10+ corporate offices, 100+ job sites and 1000+ employee uniforms to coincide with the launch of the new brand.
• Directed creation of brand relevant content and distributed information to hundreds of employees to ensure awareness of new brand positioning.
• Drove the relationship between Suffolk internal stakeholders and the Corporate Marketing team to deliver creative and branded assets.

Marketing Manager

• Led content creation and global distribution of marketing campaigns for various Reebok business units.
• Managed Reebok by Pyer Moss collaboration, including partnership strategy, global initiatives, content creation and brand communication, leading to 100% sell through of key apparel and footwear drops.
• Oversaw various product launches and presence at high visibility events globally (i.e. NYFW, ComplexCon & Sole DXB) in collaboration with agencies of record.

Associate Marketing Manager

• Gained valuable entrepreneurship experience and improved various communication/sales skills by constantly engaging with people in hopes of providing them with a memorable trip to Boston.

Driver, Tour Guide

• Acted as a program manager, leading a team that built and executed email-marketing campaigns multiple clients.
• Performed daily campaign management to ensure that clients' email communications were reaching the correct audience in a timely manner.

Account Executive

• Learned first-hand about the Professional Sports Marketing landscape, working with an MLS franchise.
• Responsible for generating fan excitement through gameday events, promotions, content creation and social media interaction.

Marketing Intern

Find out detailed information about David Pike, Brand Manager in Boston, Massachusetts

David Pike: Brand Manager in Boston, Massachusetts

David Pike

World Athletics Championships Oregon 22

Suffolk Construction

Reebok International

Boston Pedicab

Quickpivot

New England Revolution

Bentley University

University of Oregon