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Doing good in the world

Digital Marketing Growth Leader-Vontier Business Systems

A proven digital marketing, creative, and growth leader with over 15+ yrs. experience. Hands-on, collaborative strategist with a strong record of building integrated experiences, digital transformation, and data-driven growth. An adaptable and agile executive able to thrive in multiple entity types, cultures and environments. On stellar days, I can help create positive change in the world.


Lead a team of over 55 digital leaders across 5 operating companies spanning the Globe.  
•	Delivered $550MM+ of revenue growth through digital efforts and implemented standard data and analytics capabilities across the portfolio.
•	Manage and develop digital growth and analytics tools for our business systems growth toolkit.
•	Advise and coach Executive leaders and digital teams on how to implement and leverage VBS tools to deliver and sustain growth.
•	Facilitate problem solving Kaizens and digital hackathons to solve complex problems and accelerate growth. 

Oversaw digital strategy, marketing operations, analytics, demand generation and marketing budget for a $1B+ year company representing 55% of total portfolio revenue. 
•	Overdrove revenue growth targets by 65% 5 years in a row. 
•	Reduced sales cycle by 75% using proven data and channel management strategies. 
•	Accelerated growth in new product segments including SaaS and HaaS models. 
•	Boosted employee productivity and satisfaction levels by creating an inclusive and collaborative environment focused on personal and team development.


Director of Digital Marketing and Analytics

Oversaw digital strategy, marketing operations, analytics and demand generation for two Saas product offerings in the travel industry.
•	Overdrove revenue growth targets by 35% year over year.
•	Improved email engagement by 75% resulting in 27% increase in sales funnel month over month.
•	Decreased customer acquisition costs by 38% by using proven retention and growth strategies.


Director of Digital Marketing-Saas

Providing strategic and scalable growth to B2C businesses through integrated automation and data-driven strategy.
•	Total growth across client base exceeding $250MM
•	Total market share growth across client base exceeding 42%
•	Clients include Duplin Winery, BMW, NBC, Kent Homes, NASCAR, Express Clothing, Station Casinos, Biomat, and Ozark Publishing


Executive Marketing Consultant- Turn around Opportunites

Produced highly-rated & award-winning music videos, reality tv shows, feature films & live events.

•Credits Include: Amazing Race, America’s Next Top Model, Let’s Make A Deal, Express Clothing, Up in the Air,NASCAR, BB King, Celine Dion, Elton John, NBC, ABC, FOX, Discovery and more.

Co-Founder and Vice President

Find out detailed information about Sarah Kate Binkley, Digital Marketing Growth Leader-Vontier Business Systems in Winston Salem, NC

Sarah Kate Binkley: Digital Marketing Growth Leader-Vontier Business Systems in Winston Salem, NC

Sarah Kate Binkley

Vontier

Gilbarco Veeder-Root, Veeder-Root

Northstar Travel Media

Freelance

MagPie Productions

Appalachain State University