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Sports marketing professional with six years of experience. Expertise working with B2B and B2C clients in endurance and Olympic sports, marketing/communications, event management, media relations and client activations. Actively seeking a new role.

?	Fitness Tech Startup – Created and implemented a tradeshow activation for wellness startup Mira fitness bracelet, introducing the brand and its healthy lifestyle messaging to more than 8,000 attendees with 95% providing positive feedback
       o	 Data Analytics – Collected, analyzed and compiled data from tradeshow in order to determine consumer sentiments and make suggestions for implementation into future activations
?	Account Management – Developed relationships and managed client expectations across multiple brands as main client contact, leading programs and presenting ideas on an ongoing basis
?	Athlete Development & Utilization – Acted as program lead for agency’s new business in deployment of USA, Canada and Mexico’s Olympic/Paralympic athlete utilization platform for client USG’s marketing initiatives including strategy development, athlete research and recommendations, USOC coordination, athlete contracting, onsite athlete management at events, the implementation of new tracking and measurement tools and social/digital coordination
?	Agent/Athlete Relationships – Developed and fostered relationships with athletes and their agents, negotiating contracts and appearances with mutually beneficial outcomes while providing ongoing development opportunities for improvement
?	Team of the Year – Awarded as a member of the agency Team of the Year in 2014 for outstanding work across USG’s Olympic sponsorship
?	Hospitality Events – Planned and executed multi-day VIP employee and customer incentive program hospitality events for 50+ people including travel and accommodation management, vendor relations, educational touch points and entertainment throughout

Senior Account Executive (Sports)

Senior Account Executive
?	Content Creation – Developed multi-media content for the ‘got chocolate milk?’ BECOME ONE and Mission Apolo programs including coverage of former NFL player Hines Ward’s and Olympic speed skater Apolo Ohno’s IRONMAN training development via a web series documentary with episodes displayed across solely digital outlets such as client social pages and media buys
?	Partner Relations – Planned and managed client ‘got chocolate milk?’ expo and finish line activations at over 45 endurance events with the Rock ‘n’ Roll Marathon Series (Competitor Group), IRONMAN, Iron Girl, Esprit de She (Lifetime Fitness), Challenged Athletes Foundation (CAF), EventNext, ACTIVE Network and Intersport, using Salesforce to track conversations and collect data
?	Athlete Management – Cultivated relationships with Team Chocolate Milk and CAF athletes, managing and assisting them at endurance events, utilizing them for social content and message training them for secured media interviews

Account Executive
?	Social Media – Developed relationships with bloggers and influencers, drafted posts for client social channels, participated in content photo and video shoots across multiple brands, and managed engagement
?	Financial Management – Managed the ‘got chocolate milk?’ grassroots $2 million budget with 35 events in 2013
?	Media Relations – Participated in media training and secured and performed in-studio and on-site interviews on behalf of ‘got chocolate milk?’ with local TV and radio stations surrounding endurance events nationwide.
?	Campaign Launches – Planned a major campaign launch with newly re-branded Milk Life campaign including coordinating a live online showing of the event, message training celebrity hosts Jesse Tyler Ferguson and Ellie Krieger, event planning and execution, and signage and collateral design 

Assistant Account Executive
?	Sales Data – Helped increase chocolate milk sales nationwide by 9% through integrated agency marketing campaign efforts
?	Conference Activations – Led the got chocolate milk? influencer program managing spokespeople, developing contracts and executing at major events attended by dietitians, coaches and athletes, such as NSCA, Nike Basketball Clinics and FitBloggin’
?	Event Execution – Planned and executed, in only three days, a post-Super Bowl got milk? Breakfast Blitz event with Baltimore Ravens Torrey Smith with a breakfast with Fuel Up to Play 60 middle school students, media coordination and operational logistics
?	Placement Generation – Garnered over 10 million impressions in only two markets, exceeding the total market goals by 250%. Major placements to-date include ESPN, SHAPE, Boston Globe, Men’s Health and Triathlete magazine.

Intern & Associate
?	Monitoring Management – Monitored client mentions using Radian6, Cision, Factiva, IceRocket and Google search, and developed targeted media lists for a variety of demographics and regions
?	Staff and Consumer Engagement – Managed teams of up to 12 staff members and engaged with 500 - 20,000 consumers and on-site media at the finish line of more than 18 major endurance events across the country
?	Promotional Development – Secured radio promotions including writing spot copy and negotiating for impression numbers and add-ons including digital advertising, social media posts and call-in interviews

Intern, Associate, Assistant Account Executive, Account Executive, Senior Account Executive

Find out detailed information about Liz Manley,  in Chicago, IL

Liz Manley:  in Chicago, IL

Liz Manley: in Chicago, IL

Liz Manley

Legacy Marketing Partners

Weber Shandick

Miami University