Mel Sirois

Mel Sirois

Communications

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Summary

Social media-savvy Communications Manager with over a decade of hands-on results in market research, creative strategy, communications, public relations, event planning, and media production for high-profile organizations within diverse industries. Proven track record developing and executing innovative marketing programs that consistently generate new revenue, expand market share, and create a strong industry awareness. Polished communicator with expert skills in the use of broadcast, print, digital and social media. Proven track record increasing brand equity and awareness, growing membership and customer base, and decreasing overhead costs – all within limited operating budgets. Concurrent with professional full-time work, more than ten years of non-profit volunteer work in sponsorship and promotion, as well as hands-on fitness and training plan development.

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