BFA Design and Digital Media with Action Sports Emphasis

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Graphic Designer

Experienced Graphic Designer with a demonstrated history of working in the entertainment and lifestyle industries. Skilled in typography, layout design, print design, user interface design, and textile design. Graduated top of my class with a Bachelor of Fine Arts (BFA) focused in Design and Digital Media with an Emphasis in Action Sports from Laguna College of Art and Design.

Because our creative team at Joybird is so small and the company is so new, I’ve been able to do many different projects to strengthen our brand. I’ve done everything from designing landing pages, to putting together email blasts and sale assets, to creating print ads and direct mailer pieces.

While at Hot Topic, I designed repeating patterns for the women’s and men’s clothing lines. Using both provided assets and assets I created myself, I put together textiles for licensors including Disney, Hello Kitty, Harry Potter, among others.

Textile Graphic Designer

As a Graphic Designer for Disney Interactive, I have a multitude of various duties. Since the launch of Disney Infinity 3.0 late last year, I have been supporting my team by creating packaging, designing email blasts and social media posts, among other assets to promote the game.

Part of my day to day responsibilities include layout design, digital marketing, print design, and photo retouching. A lot of my projects have focused on the launch of Disney Infinity 2.0. I have created email blasts promoting new characters, pre order posters for Comic Con, and even some of the packaging for the 2.0 figures. I work closely with all of my team members because we are working on similar things and they all must fit together in harmony.

Digital Production Artist

I was in charge of creating the first ever Vans archive. I collected assets such as print ads, newspaper clippings, and photos and organized them digitally. I also assisted with photo shoots and retouching. Once I had my assets collected and digitalized, I designed an online space to house them. I then created a printed booklet, which I handed out to the heads of each department, to show what types of things could be found on the online archive.

Art Department Intern

Find out detailed information about Heidi Rueff, Graphic Designer in Long Beach, CA

Heidi Rueff: Graphic Designer in Long Beach, CA

Heidi Rueff

Joybird

Hot Topic

Disney Interactive

Disney Interactive

Vans

Laguna College of Art and Design