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Director of Sales, Marketing and Artist Relations

Sales and Marketing Professional Best Known for Building Solid Business Relationships: 
"Following my passion has created a life I could not have dreamed possible. My first passion is the guitar. From humble beginnings playing in bands, guitar teching and working in music retail as a teenager to working directly with some of the biggest names in music as an adult; I can honestly say following my passion has rewarded me with life experiences I never thought possible."

Areas of expertise include Solving Marketing Challenges, Increasing Sales and Revenue, Relationship Development, Artist Relations, Experiential and Social Media Marketing.

Skills: Advanced Microsoft Office, Word, Excel, Power Point, SAP, CRM Tools, Social Media, e-Commerce, Amazon Seller and Vendor Central, Amazon FBA, SEO, PPC, Shopify, Reverb.com, eBay, Exceptional Verbal and Written Competence, Novice Graphic Design and Video Editing Skills

Develop, execute and manage all aspects of sales, marketing and artist relations for Xvive in the United States. Manage relationships with key accounts, independent dealers and distributors. Develop marketing strategy for product marketing, social media and artist relations. www.xviveaudio.com

Signed high-profile musicians to Endorsement Contracts and used their celebrity status to promote Fender brands to directly influence sales. Negotiated all facets of Artist Endorsement Contracts: free products, guidelines for usage, level of support, length of agreement, terms and conditions and ROI deliverables. Developed strategic alliances with music labels, artist management and lifestyle-oriented companies to create partnerships, co-op advertising and cross-promotional opportunities. Reduced marketing costs and maintained quarterly budget by modifying existing products to suit artist requests vs. creating custom or one-of-a-kind instruments from scratch.

Social Media / Global Marketing:
Provided regular content, collateral and created original content for FMIC Brand Websites and Social Media such as Facebook, Twitter, Instagram and YouTube.  Created millions of global brand impressions through regular product placements on TV such as Jimmy Kimmel, Jimmy Fallon, Ellen, Jools Holland, Today Show, Good Morning America, et al.  Signed artists such as Bruno Mars, M83, Walk the Moon, Young the Giant, Atlas Genius, The Weeknd, Kendrick Lamar, Eminem, Dr. Dre, Jakob Dylan and many more.
Example Product Placement Measure:
Bruno Mars 2010-2014 (3 Brands, 3 Forms of Media, Millions of Brand Impressions)
• 2010 Billboard Tastemakers Video Series – Guild Acoustic Guitars (200+ million viewers)
• 2011-2012 Two CBS TV Grammy performances - Fender/Gretsch Guitars (56M+ live broadcast, countless views online)
• April 2012 Playboy Magazine Cover Photo- Gretsch Guitars (1.6+ million paper copies sold)
• Feb 2014 Super Bowl Halftime Show - Fender Guitars (113.5+ million live broadcast + millions of views online)

Artist Relations Manager

Trained in-store and call center sales associates and managers the key features and benefits of FMIC product lines, as well as introduced new products in both formal and informal settings. Improved placement of FMIC products in key accounts: Guitar Center, Sam Ash, Best Buy and Musician’s Friend in order to increase consumer visibility and product turns. 
Key Accomplishments: Created new product awareness and excitement prior to full launch through demonstration and promotion of advanced product samples at retail stores. Built, maintained and leveraged relationships with retail associates, store and regional management which led to faster retail/consumer conflict resolution and fewer calls to FMIC Customer Service. Developed the protocols, travel routes and activated the initial relationships in the Northeast, Northwest and Mid-Atlantic territories. Trained new-hire, successors in each territory, as well as trained the first two Product Specialist Department Managers.

Product Specialist

Responsible for all aspects of sales and marketing of Gallien-Kreuger (GK) brand bass amplifiers and consumer electronic products. Managed a team of two captive sales reps and two contract rep firms.

•	Increased sales overall by 67% during tenure by implementing the use of a Dealership Agreement, Minimum Stocking Requirements and Minimum Advertised Pricing (MAP) policy to legally control advertised pricing among retailers

•	Raised minimum opening order amount by 300% and increased market share by opening over 40 new dealers

•	Successfully raised retail pricing 15-20% per product line to elevate and enhance perception of GK products

•	Managed the New Product Introduction (NPI) of the Backline Series, one of GK's most successful product lines to date

*	Reintroduced the use of artist imagery in print advertising and marketing campaigns.

National Sales / Marketing Manager

Directly sold Mesa/Boogie brand guitar and bass amplifiers and consumer electronic products to retailers in the Northeastern United States and Canada.

•	Increased territory sales $1.3M during tenure

•	Developed individual dealer purchasing strategies and suggested a proper marketing mix in alignment with Minimum Stocking Requirements

•	Contacted dealers weekly via phone and email, as well as updated them with official Quarterly Progress Reports to keep them focused on meeting and preferably exceeding retail sales goals

•	Opened 7 new dealerships and either revitalized or closed several under-performing dealers

•	Negotiated yearly retail sales goals directly with dealers and signed/executed annual Dealership Agreement renewals

•	Rebuilt relationships with some of Mesa's most outspoken and critical clients

Divisional Sales Manager

Find out detailed information about Chris Boone, Director of Sales, Marketing and Artist Relations in Long Beach, CA

Chris Boone: Director of Sales, Marketing and Artist Relations in Long Beach, CA

Chris Boone

Xvive Audio

Fender Musical Instruments Corporation

Fender Musical Instruments

Gallien-Kreuger Amplification

Mesa/Boogie Amplification

Kent State University