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West Coast Field Marketing Manager

I have seven plus years of  professional Marketing/Client  management experience for  major sports leagues, marketing agencies, active brands and Olympic sports

•	Responsible for all experiential marketing and new product releases for TomTom North America’s sport watch range
•	Executed national marketing and sales initiatives on a regional level by maintaining relationships with key retailers and buyers (both National “big box” and independents retailers)
•	Created and executed multiple programs at the local level to help boost brand equity within retailers and jump start U.S. watch sales.  
•	Managed a diverse seven person field marketing team located across the west coast, developing training and incentive programs to enhance productivity, and ensuring achievement of weekly & monthly goals through development of strategic targets and continual monitoring to track progress.
•	Participated in 150+ local sports events, product demonstrations and activations, including Spartan races, marathons, and local fun-runs, to educate and engage consumers on new product features and capabilities.
•	Produced weekly, monthly and quarterly reports for senior

•	Created and implemented activation support for 33 Corporate Partners, ensuring complete fulfillment of partner contracts in both deliverables owed and benefits received
•	Managed sales efforts, generating $250k worth of new and renewed business in 2013    
•	Coordinated with internal business units to maximize their benefit from, and support their fulfillment efforts to, corporate partnerships
•	Generated annual sponsorship reports for all existing partners, including year-end reviews 
•	Managed the organization’s official event store and all of its ecommerce 
•	Sourced, conceptualized and designed all official merchandise; developed pricing strategies which maximized profits and market share
•	Recruited, managed and mentored two sales and marketing direct reports 
•	Oversaw planning, implementation, and management of national championship events, including branding, promotions, award ceremony, sponsor activations and post event surveys 
•	Secured elite Olympic athlete appearances and promotions for applicable partner
•	Wrote and designed marketing materials; collaborated with creative, production and research departments to manage various projects and streamline costs

Marketing Manager

•	Specialized in sponsorship activation consulting; providing operational and promotional marketing support for the AMG adidas account, resulting in increased brand awareness and revenues
•	Organized the strategic branding, creative production, and positioning of adidas basketball, soccer and running products at high-profile national sporting events
•	Ensured contractual commitments for all events were communicated and delivered in a timely and professional manner; and reported on all partnership activities with client manager and internal AMG marketing team
•	Managed multiple projects simultaneously under tight deadlines and delivered superior customer service
•	Managed the creation and execution of a thirty-two team Hispanic U16 boys World Cup style soccer tournament in five different US markets that help support adidas sponsorship of the Mexican National soccer team
•	Launched adidas’s new micoach product through product demonstrations and grassroots marketing during the 2010/11 Boston Marathon as well as other high profile national running events
•	Planned and executed in-store autograph signing for high profile adidas athletes during NBA All-Star 2010/11 and MLS All-Star 2010
•	Led the production and on-site branding of all marketing elements at Fútbol Fiesta, a pre-game festival held before every 2010/11 Mexican National team game. All marketing elements strategically helped position adidas as the lead sponsor and clothing supplier

Account Coordinator

•	Specialized in the general market youth, adult programming and outreach initiatives
•	Defined objectives, strategies, key messages, audiences and tactics for the launch of MLSstarting11.com, Major League Soccer’s new youth soccer website, which enabled MLS to connect with a new digital audience
•	Managed the creation, execution and analysis of local marketing initiatives for the following key MLS national events: MLS Cup, MLS All-Star and MLS Super Draft
•	Drove the strategic branding for MLS at grassroots events and promoted MLS sub-brand messaging through day to-day relationships with the MLS national partners, including Eurosport, US Club Soccer and US Youth Soccer
•	Contributed to the implementation of a national mobile marketing tour by working closely with national partner VW, marketing agencies and youth soccer tournaments to ensure smooth communication channels between all entities
•	Created and launched the MLS Pub program, effectively connecting the league with 135 soccer pubs nationwide. This enabled all 16 MLS teams to build strong relationships with their local soccer bars
•	Managed MLS relationship with marketing agencies and national partners for Hispanic programs, such as Sueno MLS and MLS Futbolito.
•	Served as the sole MLS representative at soccer trade shows and soccer industry conferences across the US
•	Managed and reconciled departmental annual $600k expense budget
•	Negotiated a MLS 2009 season preview article and a Toronto FC article in well-known European soccer magazine, FourFourTwo. With distribution in over 40 countries, the articles enabled the MLS brand to reach a wider international market
•	Managed the creation, execution and analysis of email, online and event marketing campaigns to increase MLS fan group membership
•	Wrote and designed marketing materials; collaborated with creative, production and research departments to manage various projects and streamline costs

Marketing Coordinator

Find out detailed information about Jimmy Morris, West Coast Field Marketing Manager in Frisco, TX

Jimmy Morris: West Coast Field Marketing Manager in Frisco, TX

Jimmy Morris

TomTom (Cercone Brown)

USA Triathlon

Match Action

Major League Soccer

William Paterson University