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Copywriter

Writer, Ski Patroller, and Surfer 

Let's find a story to tell or a challenge to write about.

•	Mid-level responsibilities at a smaller agency with a much flatter corporate structure
•	Creative ideation and conceptual process, high-level brand strategy, and day-to-day management of multiple accounts and individual projects
•	Working directly under the ACD, providing support to senior copywriters where necessary while managing my own accounts and co-managing shared accounts. Daily projects include writing digital convention panels, banner ads, HCP & DTC websites, visual aids, SEO/SEM analysis, textads, emails
•	Client planning, presentations, brand development, and brand planning
•	Category experience: Eye disorders, Genetic diseases, Immunology, Implants, Medical devices, Oncology, Rare Diseases, Women’s Health


•	Professional Ski Instructor, teaching beginner, intermediate, and advanced lessons to people of all ages
•	Freestyle Ski Instructor and Ski Trainer, ‘go-to’ person on the mountain 
•	Racing Coach with the Mountain Creek Racing Team, curating ski development and mountain skills in youth
•	Professional Ski Patroller, Ski & Toboggan Instructor with the Mountain Creek Ski Patrol


Professional Ski Patrol/Professional Ski Instructor

•	Creative development in brand strategy, concept creation, and agency planning
•	Client planning, presentations, brand development, and brand planning
•	Project ownership from ideation to execution on print and digital pieces
•	Over the course of nearly 3 years at McCann, I was lead writer on Stelara PsA, sIBM, Sandoz, Tafinlar + Mekinist, and Breo to name a few. I also worked closely with the ACD, assisting on other brands where necessary working on RFIs, pitch decks, managed market pieces, etc. 


•	Weekly execution of various soccer programs along the East Coast utilizing coaching, management, marketing, and operation skills
•	Reporting directly in to the partners, served as a communication and distribution channel for senior leadership
Aided in design and implementation of new look and feel for the website, including new branding, logos, back-end system handling

Intern/Coach

•	Organized data and managed customer accounts and finances 
•	Analysed data and screened sales for validity and payment status
•	Development of new logo for the company, design and implementation
•	Various consultation roles


Intern

Find out detailed information about Thomas Crockford, Copywriter in Trenton, NJ

Thomas Crockford: Copywriter in Trenton, NJ

Thomas Crockford

Sentient

Mountain Creek

McCann Torre Lazur

UK Elite

GAITRite, Inc.