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Managing Director

Master of Science in Business Analytics & MBA in Marketing and Strategic Materials Procurement.

Outstanding record for creating winning strategies, leading flawless execution, and driving revenue on marketing, business development, and growth initiatives leveraging analytics-driven techniques and business insight across enterprise and consumer sectors.

Known for my innovative, solution­-oriented approach, I am particularly strong in creating winning strategies that attract, engage, and build loyalty in target markets at customer and consumer segments. Easy to work with, ambitious, versatile and able to grow with the company.

As an accomplished professional who has consistently delivered against aggressive objectives in highly competitive markets, I am skilled at executing strategies that result in sustainable growth, adding significant value to your organization’s long­term success.

Analytica Data Company (ADC) was launched during the Master of Science in Business Analytics program at the Rady School of Management at the University of California San Diego, to capitalize on an academic project. ADC provides advanced business intelligence and data analytics services to help guide informed decision-making utilizing advanced data science. 
Responsibilities include operational, organizational, financial, team and resource management, along with strategic alliances, client relations, business consulting and some actual coding.
> Concept-to-Market development and management of biometric data gathering opportunity for Keep A Breast Foundation (KAB) with developed partner Biostrap, Inc. to augment KAB’s Check Yourself! app, creating a long term plan for promoting breast cancer health across 18 countries.
> Managed processes to normalize Seaside Market’s over 24,000 product SKUs for close-to-real-time integration with grocery delivery P2P service Instacart.

Developed go-to-market strategy, sales methodologies, and pipeline management systems for start-up company providing Software as a Service (SaaS) and professional services to manage retail price policy and minimum advertised price (MAP) program evaluation, price monitoring, online channel sales management, and brand protection. Identified target brands including GoPro, Bose, Oakley, Patagonia, and Nixon. Engaged key decision makers, delivered presentations, and developed quotes.
+Produced 80% of company’s total revenues by leveraging existing network, as well as identifying and engaging prospective brands, qualifying needs, and differentiating services as viable solutions.
+Provided positive proof of concept by securing four major brand participants to test online price monitoring software system. Converted majority of test partners into customers.
+Captured business with industry’s second largest distributor.

Development

Recruited as industry expert to guide pricing, positioning, partnership, distribution, and sales strategy for new product line. Developed and managed go-to-market strategies, sales channels, strategic partnerships, event and athlete sponsorships, customer education, staff training, and executive/Board reporting. Coordinated participation in industry events including Interbike, Outdoor Demo, and Frostbike. Led remote staff in Colorado.
+Secured 76% pre-ship purchase commitments in three months by leveraging network of IBDs (independent bicycle dealers).
+Ensured optimal go-to-market execution by building distribution network of the nation’s top five bicycle parts distributors. Identified and qualified distributors, negotiated and signed agreements, trained staff.
+Boosted profit margin 33% by evaluating pricing strategy and persuading Board of Directors to increase prices.
+Drove demand and sales generation by partnering with team to evaluate and select event, sponsorship, and tradeshow opportunities for maximum customer support and brand impact.
+Raised awareness and interest by co-leading development of product training and demonstration videos for customer and consumer use.
+Created continuity between brand and company by developing WD-40 BIKE team cycling apparel, selecting vendor, designing artwork, and managing order process.
+Positioned brand for successful launch by developing, deploying, and managing go-to-market strategies, vetting, selecting, and managing distribution partners, and evaluating/selecting CRM solution.

US National Sales Manager

Drove revenue growth across 12-state territory through event participation and management, key account relationship building, customer and consumer product training, promotions, and tradeshow participation.
+Generated an average of 60% % annual revenue growth (from $2.3M to over $3.7M) by reinvigorating and winning back strategic accounts through relationship building with key decision makers and providing consultative approach to sales.
+Achieved 100%+ of year-over-year territory growth goal through strategic approach to growing existing accounts and acquiring new ones.
+Played instrumental role in optimizing sales performance company-wide by developing sales methodologies, definitions, and processes adopted as internal best practices.
+Proved financial feasibility and efficacy of internal sales team by developing platform and model for Inside Regional Sales Manager role and scaling position across the country.

Strategic & Regional Sales Manager - Midwest | Great Lakes | Southwest

Recruited to usher company into Internet age and online member engagement. Planned and managed special events and quarterly publications to drive member engagement and promote corporate/advertising partner brands. Managed six-member staff and multimillion-dollar budget. Reported to COO and CEO.
? Transformed business to predominantly online operations by developing strategic marketing plan that aligned company with new market opportunities. Plan leveraged Internet, content management technologies, and emerging social media efficiencies.
? Worked closely with COO to identify, qualify and select new creative agency with strong portfolio of online work capable of rebranding and developing new tone, style, and aesthetic changes.
? Worked closely with COO to research and develop private social network to drive future online revenue growth. Laid foundation for online community used today to engage members, provide intra-member communication, distribute thought leadership and continuing education content.
? Created new revenue stream by leading development of portfolio of continuing education instructional videos.

VP Marketing

Hand-picked by CEO to become first National Collegiate Director representing more than 250 collegiate teams. Collaborated with cross-functional colleagues (such as membership and event services, IT, public relations and the development fund) to manage member needs, contributed to organization and management of key events nationwide, grow membership and identify Olympic hopefuls.
+Partnered with Yahoo! and Google to develop sponsorship program that provided each collegiate team with branded communication and organization platforms including email list, calendar, photo album, and team page.
+Drove increase in individual and team memberships by developing strategic growth plans.
+Promoted participation of female cyclists through development and training programs.

National Director of Collegiate Cycling

Embraced opportunity to pursue passion for cycling by founding company to serve cycling clients and manage cycling events, including Del Mar Criterium Series and the 2007 Race Across America 24-hr winning team. Wrote and managed individual athlete programs as coach at University of California Santa Cruz and with private clients.
+ Transformed UCSC team into national caliber team with six athletes turning professional from the team including the 2005 U.S. women’s collegiate champion. Created, orchestrated, and launched Del Mar Criterium Series race event through location scouting, vendor negotiations, government permitting approval, and sponsor development.

Owner

Spearheaded management of online strategies to promote Inkomi’s content distribution enterprise systems while developing measurable marketing event activities to generate and track qualified leads through the sales cycle. Managed online advertising budget and partner agencies, media buy strategies, creative development and performance reporting to senior management.  Served on company’s strategy & privacy committees.
•	Successfully developed online Webinar series to engage target decision makers, effectively reducing lead generation costs by over 93%

Senior Manager Online Marketing

Employee #1 & brought on board by manager at EDS to help manage the development, marketing & sales of early geo & demographic targeted online advertising service providers. 
•	Promoted to director of customer service responsible for managing the day-to-day reporting requirements of MatchLogic’s largest customer, General Motors Cyberworks.  
•	Promoted to VP of Development, tasked with identifying, selling & selling major advertising agencies in San Francisco Bay Area.

Vice President of Site & Network Development / Founding Team

Lead project manager for launch of EDS’ corporate website during its spin-off from General Motors, concurrently served as project manager for the company’s involvement with the 1996 Olympics, 1998 World Cup Soccer, Indy & Formula One Car racing.  Primary liaison between two leading agencies in New York while managing professional in-house staff of over 100 technologists and marketing professionals.

Online Marketing Manager

Find out detailed information about Kam Zardouzian, Managing Director in Encinitas, CA

Kam Zardouzian: Managing Director in Encinitas, CA

Kam Zardouzian

Analytica Data Company

BrandSkout, LLC

WD 40 Bike

Upland Sports Group / Capo Cycling Apparel

IDEA Health & Fitness Association

USA Cycling

Raceplan Coaching and Racing

Inktomi Corporation

MatchLogic, Inc.

EDS

University of California San Diego

University of San Diego

University of San Diego