Certificate of Management & Communication

Golf

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

New business development

E-commerce

Fashion industry

Senior Product Line Manager

Creator and visionary of seasonal line architecture, with an extensive understanding of apparel brands competitive positioning, trends and great insight on new business opportunities. Builder of strong teams and sincere interest in helping teammates and account buyers achieve their business goals.

Lead and be accountable for the product strategy and commercialization plans to achieve financial targets while maintaining market awareness and identifying business opportunities. 
•	7% increase in the margin by implementing a product category price and lifecycle strategy while streamlining materials and suppliers.
•	Improved product launch timing by 20% by creating and implementing a seasonal product development calendar for internal and external cross-functional teams.
•	Improved inventory turns by 18% with the introduction of seasonal KPIs, product sales analytics, SKU efficiency rates, target costs, and margins


Created and implemented e-commerce product lines, developed KPIs and seasonal calendar, streamlined vendors to improve product quality, and shorten lead times to meet yearly objectives and sales, inventory turns, and margin targets
 
•	10% increase in sales, using data analytics to identify top-performing products and create new products
•	4% increase in the margin by implementing a product category hierarchy & seasonal assortment strategy
•	Increased conversation rate by 5%, and AOV by 10% by working with marketing and social media teams to develop and execute a product launch plan
•	Developed a virtual consumer research program to obtain product feedback and inspire new product ideas for future seasons


Senior Brand Manager

Developed product and merchandising strategies, distribution, and lifecycle plans for top and emerging fashion brands; Hanes, Goldsheep Clothing, and That Girl to improve sales, margins, and productivity
•	20% increase in sales by creating and executing a category hierarchy for Intimate apparel concept shops at Macy’s and Kohls.
•	Increased sales by 15% with the introduction of strategic seasonal product expansion and commercialization plans for Goldsheep Activewear Clothing.
•	36% sales increase for an accessories brand from Brazil with the introduction to regional retail chains via trade shows and consumer market research.
•	100% increase in sales by creating a limited-edition women’s yoga brand and e-commerce site.

Brand & Merchandising Consultant

- Created regional briefs that communicated brand positioning vs competition, market, and trends:
- Created new products that increased brand visibility by 10%
- Developed Global E-Commerce assortment strategies for B2C & B2B
- Increased distribution by 8% with the creation of global product KPIs
- Achieved seasonal sales increase of 3% within a challenging retail market
- Reduced global SKU count by 6% & costs by 10% with the development of global KPIs
- Reduced B2B expenses by 4% with the implementation of a new forecast and production model  

Director of Global Merchandising

- Increased sales by 25%, gross margin of 2% & door count by 22% with the introduction of exclusive - - collection for Dick’s Sporting Goods, that is still “live” today
- Achieved 78% sell-through rate, by creating strong go to market campaign with marketing teams.
- Decreased development cost 2% by collaborating with design, global merchants & supply chain.
- 6% sales increase with the creation of exclusive styles for new Marketing | ASI channel
- Developed new sales forecast method to reduce production overrun compliance costs by 2.5%
- Increased resort retail market share by 1.5%, with the creation of market specific
- Increased margin by 4% by creating exclusive apparel styles for brand outlet & e-commerce channel

Senior Merchandise Manager 

Find out detailed information about Jennifer Rust, Senior Product Line Manager in Dana Point, CA

Jennifer Rust: Senior Product Line Manager in Dana Point, CA

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