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Online Marketing Manager

SUMMARY: Management of Search Engine Marketing, Search Engine Optimization, Display Advertising and Comparison Shopping. Responsibilities include strategy, forecasting, managing KPI’s, program development and execution, agency/vendor management and financial performance of each marketing channel.

ACCOUNTABLE FOR:

• Day to day management of the company’s online customer acquisition channels for SEM, SEO, Display, and Comparison Shopping.

• Program operations such as the planning, scheduling and execution of campaigns that execute on time, on target and on budget through effective planning, logistics and implementation. 

• Determining the best strategy, vendors, resources and processes to streamline execution and improve accuracy.

• Advocate within the organization for building the brand’s online presence with the help of advanced attribution models to explain the positive impact of the top and bottom line performance for the company.

SUMMARY: Full responsibility of the Kmart Paid Search business, which includes budget, strategy, performance and management of our digital marketing agency. Works directly with key stakeholders of each Business Unit to help drive profitable incremental sales within the channel. 

ACCOUNTABLE FOR:

• Drives towards monthly ROI goals through a multitude of projects, including: the reduction of broad match dependency within the account, keyword expansion in untapped categories, and building our mobile presence.

• Paid Search lead in all incremental intake meetings where we assess opportunities presented by key stakeholders within the organization, provide recommendations and report on results.

• Responsible for all monthly invoices for Sears and Kmart Paid Search, which includes verifying accuracy of each invoice, following internal processes for approval and submittal in PeopleSoft.

• Created the business requirements for a custom report within Kenshoo that can be automated and sent to each Business Unit for detailed results of Paid Search YOY performance.

Paid Search Manager - Online Business Unit

SUMMARY: Responsible for the development of long-term relationships with assigned online business unit merchants and full-line store business units to maintain a high level of customer satisfaction in the creation and implementation of online marketing programs. Primary interface between the business owners and online channel marketing managers (i.e., Affiliate, CSE, Email, Paid Search, Retargeting, SEO, Social Media).

EXPERIENCE & ACCOMPLISHMENTS:

• Developed integrated marketing plans in collaboration with the channel marketing managers. Used Key Performance Indicators (KPIs) to define the success of integrated marketing programs.

• Managed and facilitated daily workflow of communications between marketing resources (multi channel marketing managers) and external resources (online merchants, business unit liaisons, and format marketing partners).

• Led weekly marketing meetings for each assigned business unit which includes reviewing channel performance, providing status updates on projects in progress and recommending incremental opportunities.

• Successfully pitched, managed and executed an incremental marketing campaign for the Home – Mattresses business for Labor Day that helped drive 60% YOY growth in revenue.

• Created a standard template for recapping business performance for the Marketing Management team to use for consistent messaging to all business units within the company.

• Defined an incremental marketing program that could be pitched to vendors to help increase their marketing presence within online channels.

Marketing Manager - Online Business Unit

SUMMARY: Branded Online is a one-stop end-to-end provider of branded ecommerce solutions focused on the apparel industry. Branded Online offers a variety of services including site development, online marketing and warehousing merchandise. Responsible for the performance of all online marketing programs for our clients including E-mail Marketing, Affiliate Marketing, PPC, Social Marketing, Re-Marketing, SEO, Comparison Shopping and Promotions Management. Also responsible for the analytics reporting and KPI’s of each client, which includes the aforementioned marketing programs.

EXPERIENCE & ACCOMPLISHMENTS:

•	Driving qualified visitors to our clients’ stores, maximizing the conversion rate of these visitors while they are engaged in the store, and developing strategies to retain customers

•	Creating E-mail Marketing campaigns from conception to deployment and reviewing the analytics to determine optimization strategies using A/B testing

•	Organizing and executing large marketing initiatives including Groupon, Refinery29 and ShopItToMe

•	Working in tandem with the Affiliate Manager to setup affiliate programs for new clients, working on strategies to increase affiliate involvement, and keeping offers/banners relevant to maximize sales through the channel

•	Managing analytics of each client website,  which includes: tagging sites for tracking, creating and managing tracking URLs to properly segment traffic into buckets for analysis and optimization, and reporting for both internal and external teams

•	Developing social marketing programs and strategies to increase involvement, followers and conversion through Facebook, Twitter, YouTube and other major social networks

•	Administering “Flash Sales,”  which involves heavily discounted products for a 2-3 day span that is marketed to select channels to avoid damaging the overall brand

Site Marketing Manager

SUMMARY: Speedo's product offering includes women's fashion and fitness swimwear, men's board shorts, kid's swimwear, lifestyle apparel, footwear and a comprehensive collection of aquatic and fitness accessories. SpeedoUSA.com contains over 2,000 product styles with various colors and sizes that totals over 9,000 skus. I was responsible for the entire product publishing process and content management of the store with the goal of increasing site conversion, average order value, units per order and overall sales. 

EXPERIENCE & ACCOMPLISHMENTS:

•	Helped develop a marketing plan to increase Speedo’s brand presence online by organizing opportunities into manageable phases.

•	Worked in tandem with the E-commerce Director to compile strategic campaigns to grow revenue on a quarterly basis.

•	Successfully managed all marketing duties during a six month span when the Marketing Manager was out. This includes ownership of E-mail Marketing, Affiliate Management, Re-Marketing, SEM and promotions. 

•	Managed all projects affecting the online store including creating requirements, testing and execution within expected deadlines.

•	Web analytics expert who actively measured online store performance and used this information to execute projects to increase conversion, average order value and units per order. 

•	Boosted internal site search conversion through the use of best practices like synonym mapping, zero search results improvement, misspellings and product highlighting for top keywords.

•	Challenged repetitive tactics by recommending new strategies and ideas to drive revenue with the use of reporting to support my proposals.

•	Daily updates to the store including the following; new products, cross sells, synonym and search mapping, categorization, SEO page updates, uploading images and improving product descriptions

E-commerce Merchandising Manager

SUMMARY: DR globalTech is the Consumer Technology Division of Digital River, which focuses on Consumer Electronic (CE) manufacturers selling direct online. Out of this office more than 30 CE E-commerce stores are managed, including numerous Fortune 500 companies, and client growth is the ultimate goal of the Account Development Group. Managing nine accounts gave me experience in using my time and efforts efficiently to maximize the sales of my account base. Below is a list of my accomplishments as an Account Development Manager:

EXPERIENCE & ACCOMPLISHMENTS:

•	Twelve months after helping launch an LCD and Projector manufacturer’s online store, online sales grew by 200% in the second half of the year. This was achieved through the use of e-mail campaigns, promotions, merchandising and SEO improvements

•	Implemented an online outlet store for a major hard drive manufacturer that now accounts for 40-50% of total sales through the online store

•	Doubled monthly sales for a major flash memory manufacturer through a three-day ‘Cyber Monday’ sale

•	Supported the launch of four online stores for a major flash memory manufacturer in seven countries and four different currencies

•	Managed three online store redesigns that increased conversion, lowered call center phone calls, and improved customer experience

•	Setup a new process for clients to request promotions, e-mail templates, and creative banners with the use of a standard spreadsheet template

•	Managed major product launches including: product setup, coordination with fulfillment centers, marketing, performance tracking, and sales analysis post launch

•	Led quarterly business reviews with historical analysis, best practice recommendations and strategic planning for more than four large accounts

Account Development Manager

SUMMARY: The Business Management Division is the partner-facing sector of the company, and all chains of communication between GSI and it's clientele go directly through this division. Successfully managed all Web site operations, set client expectations, pitched and implemented projects, created or improved Web processes, and studied trends in the industry to support my recommendations. 

EXPERIENCE & ACCOMPLISHMENTS:

•	Stepped in to replace an analyst with five years experience on a major account with a lead time of only two weeks

•	Created an entirely new process of marketing promotions for the Web store that improved efficiency, enhanced design, and increased conversion

•	Prepared requirements for three SLA (activations and fulfillment) reports to keep one partner informed on how GSI is performing and to ensure GSI would never fall below our requirements in the contract

•	Managed all IT, fulfillment and call center projects and issues

•	Established a clear process for resolving order processing errors 

•	Led all e-mail marketing campaigns, including submittal of design requirements, subject line testing, distribution to +300K subscribers, reporting and analytics

E-commerce Analyst

Find out detailed information about Dominic Manna Jr., Online Marketing Manager in Glen Ellyn, IL

Dominic Manna Jr.: Online Marketing Manager in Glen Ellyn, IL

Dominic Manna Jr.

FTD

Sears Holdings Corporation

Sears Holdings Corporation

Branded Online

Warnaco

Digital River

GSI Commerce

Pepperdine University