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Marketing Consultant 

Dear Hiring Manager,

Thank you for taking the time to consider me for the Marketing role you may have available. I have worked in many different industries and the positions I have held have all been in marketing management. This has allowed me to learn what works universally and what needs to be adjusted to the demographic of the industry you are marketing to. I have also learned that in every industry it is important to understand the intended goals in order to efficiently budget and be able to maximize the benefits of any marketing plan. In addition to the importance of a well worked budget it is imperative you have empirical ways of measuring the success of the marketing plan. A
clear path of communication is key to ensuring goals are met while staying within budgetary limits. Beyond the financial aspect of marketing budgets I also have experience in other areas such as event management and photo-shoots. My familiarity with various computer programs such as the Adobe creative suite allows me to be a
hands on marketing professional able to personally design marketing material as opposed to just giving artistic direction.I also have extensive knowledge of the Microsoft office suite including excel and Google’s GSuite. On the digital side of marketing I have experience using google analytics, google adwords, social media platforms, CRM platforms, and shopify ecommerce platforms among others. I have created industry newsletters and externally distributed consumer newsletters. On a personal note I enjoy people and interactions which is probably why I have pursued marketing as my career of choice.

I look forward to being able to discuss with you in person more details about both my experience and the qualifications for a position within your organization.

Thank you for your time.

Ben Bryce
Marketing Professional
909-210-5365
contactbenbryce@gmail.com
http://www.linkedin.com/in/ben-bryce-82ba8019

Work I have done.
https://alegriashoes.com/
https://cdn.flipsnack.com/widget/v2/widget.html?hash=fdzcan9m7&bgcolor=EEEEEE&t=1551137853
https://www.youtube.com/user/AlegriaNation
https://www.clearessence.com/
https://www.rnitsolutions.com/
https://totalcostinvolved.com/

Position Summary: This marketing role is responsible for managing and developing the company's brand image in the IT service marketplace. Primary responsibilities are to develop plans, implementation, creative design, budget, digital marketing, traditional marketing, email marketing campaigns and to increase online lead generation. 

Responsibilities 
• Managing both print and digital marketing communication divisions to increase brand awareness for the company 
• Responsible for analyzing, creating, all performance reports on all marketing campaigns. These reports were based on Google analytics, CRM, Sales, KPI, and ROI’s to support the marketing goals and investments. 
• Daily disciplines optimization / editing of the website, developing keyword strategies, designing / executing email campaigns, implement lend generation campaigns, developing SEO / SEM / PPC campaigns, creating / implementing Google Ads / Analyzing Google Analytics / Console, and placing re-targeting ads.

Position Summary:
Marketing Manager who provided creative direction and managed the company's complete marketing communication channels and branding for Peppergate Footwear (Mfg); Alegria Shoes and TRAQ by Alegria (Brands). Duties of the position included print marketing, digital marketing, ROI reports, analyzing data, business development for the brands, managing and implementing marketing plans, initiatives, priorities, and the company's revenue goals.

Responsibilities
• Managed a 3 million MarCom budget to promote Alegria Shoes and TRAQ by Alegria (Brands).

• Worked with sales team supporting them with pop support, marketing materials, vendor ads and presentations.

• Work closely with product management team to define marketing materials and programs.

• Manage social media presence and direct programs to improve social media reputation and recognition.

• Researched and qualified competitive environment and consumer trends.

• Responsible for the developing and executing digital marketing strategies to successfully launching new products to grow reoccurring web traffic and revenue from existing websites and social media channels.

• Developed and implemented annual marketing plan outlining strategies, tactics, to support sales/revenue goals.

• Oversaw print and digital materials including catalogs, magazine ads, emails, and other collateral materials.

• Developed and implemented PR plans, distributed press releases, press kits, videos, and public relations material.

• Set and executed innovative web marketing strategy company wide, grew traffic and increased revenue.

• Analyzed A/B testing reports to drive web content strategy, implementation, and ongoing website optimization

• Supported and guided client sales and business development efforts.

• Researched and launched new products and the new B2B lead-generation websites brand pages.

• Responsible for creating quarterly reports from Google Analytics, CRM, SEO, Sales, KPI, P&L, ROI's data.

• Managed the company's B2B/B2C MarCom channels, creative directing, brand integrity, website development,
Ecommerce, all social media, budgeting, reporting, campaigns, strategies, problem solving, wear testing and consulting 500 Alegria Shoe retailers to support brand (big box retailers, boutiques and independent retail stores).

• Daily organization of incoming projects, created print/web ads, website updates, email campaign, social media posts, SEO/SEM updates, Google adwords, PR, TV, QVC marketing, press releases, new product development, POP/POS
support, lifestyle/product photography, directing/organizing photo shoots, directing company videos, model casting,
animation, video editing, go to market strategies, creating/designing catalogs/line sheets, company presentations, product training, media contract negotiating, managing an internal marketing team and managing multiple 3rd party marketing teams.

Marketing Manager

Position Summary:
This position was based on developing and creating a new company B2B & B2C Digital MarCom internal and external communications program to support vendor website and Ecommerce website.

Responsibilities
• Managed the company's B2B & B2C, Digital MarCom divisions, Ecommerce, budgeting, campaigns, and strategies.
• Daily disciplines managing a crew of five people, developing, coordination, and organization incoming projects.

Digital Marketing Manager

Position Summary:
This position was based on a innovative print/digital marketing plan and marketing campaigns. Responsible for reporting on Google analytics, CRM, Sales, KPI, and ROI reports to support the marketing goals, investments, business development, directing, organizing and supporting all the companies revenue goals.

Responsibilities
• Managed a 2 million B2B/B2C MarCom budget, campaigns, and strategies to promote the TCI Eng. brand.

• Managed the company's B2B, consulted 250 TCI dealers with their marketing plans.

• Was responsible for analyzing, creating, all performance reports on all marketing campaign. These reports were

based on Google analytics, CRM, Sales, KPI, P&L, and ROI's to support the marketing goals and investments.

• Daily disciplines creating national print/web ads, website, email marketing, social media, SEO, SEM, PPC, Google

adwords, PR, TV, radio, POP, POS, events, photography, media contract negotiating and managing a team.

Position Summary:
This position was based on a innovative print/digital marketing plan and marketing campaigns.  Responsible for reporting on Google analytics, CRM, Sales, KPI, and ROI reports to support the marketing goals, investments, business development, directing, organizing and supporting all the companies revenue goals. 

Responsibilities 
• Managed a 2 million B2B/B2C MarCom budget, campaigns, and strategies to promote the TCI Eng. brand. 
• Managed the company’s B2B, consulted 250 TCI dealers with their marketing plans. 
• Was responsible for analyzing, creating, all performance reports on all marketing campaign. These reports were  based on Google analytics, CRM, Sales, KPI, P&L, and ROI’s to support the marketing goals and investments. 
• Daily disciplines creating national print/web ads, website, email marketing, social media, SEO, SEM, PPC, Google  adwords, PR, TV, radio, POP, POS, events, photography, media contract negotiating and managing a team. 


Position Summary:
This position was based on a marketing plans that supports a conventional marketing strategies.

Responsibilities
• Managed a 5 million B2B/B2C MarCom budget, developing marketing campaigns, and strategies.

• Managed marketing 4 racing teams, managing 5 people in the Corona, Ca. and 5 people in Morrisville NC.

• Responsible for creating, reports are based on Google analytics, CRM, Sales, KPI, P&L, and ROI's results.

• Daily disciplines creating national print/web ads, website creation, email marketing, social media, SEO, SEM, PPC,

Google adwords, PR, TV product marketing, POP, POS, events, photo shoots, and media contract negotiating.

• Managing Hype Mfg. Racing Team in these racing outlets NASCAR, Busch, Winston West, and ASA Speed Trucks.

Marketing Manager / Print Department Manager

Find out detailed information about Ben Bryce, Marketing Consultant  in Riverside

Ben Bryce: Marketing Consultant in Riverside

Ben Bryce

Royal Network IT Solutions, Inc.

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