Fernando Herrera

Fernando Herrera

Vice President Marketing

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Summary

Endurance Sports athlete enthusiast and transformational bilingual brand management professional who can build long-term vision, execute in the short-term, and inspire a team along the way. Proven success in corporate, entrepreneurial, and global organizations. Highly adept at P&L leadership while effectively activating go-to-market across consumers, customers, and sales organizations. Scrappy marketer who leverages traditional consumer package goods processes and adapt to growing entrepreneurial organization. Passionate leader who has driven, and lead through, organizational change.

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