Bike

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Surf

Wake

Travel

Triathlon

Action sports

Experienced brand management  and marketing professional with a  successful track record of  developing business opportunities

•	Implemented a new sell thru reporting system “SPS Analytics” and achieved to deliver user-friendly analytics within 6 months.
•	Led weekly cross-functional meetings to review weekly, monthly, seasonal and annual performance across all KPIs by channel. Providing insight and direction related to the Family Channel: Marketing, Merchandising, Business Intelligence, Account Reps and Leadership Team.
•	Contributed to a 33% annual growth of the Sporting Goods channel by working closely with Channel Director and KAM to build, track and analyze KPI’s. Provided regional and by door in-depth analysis.
•	Worked cross-functionally with Marketing and Channel Directors to identify successful marketing campaigns and strategically manage sell in and sell through


Sales Analyst

•	Assisting Account Managers
•	Managing Site Surveys
•	Preparing Bids
•	Mailing information packets to new and existing customers
•	Prospect information calls
•	Basic sales administrative duties

Administrative Assistant

• Managed the sales budget for Speedo Mexico and assisting with the annual business plan forecast
• Attended annual sales meetings in LA and Europe for product selection and establish the collection for the Mexican market
• Presented seasonal product lines to retail accounts with proposed assortments and classification requirements to align with company merchandising and design vision as well as sales objectives
• Collaborated with the marketing team to determine the correct assortment for the Mexican market, having accurate forecasts, defining appropriate retail prices, and segmenting the line according to distribution channels
• Worked with Marketing to develop product communication and content for (prints, social media, retail and events).
• Coordinated Speedo athletes’ appearance in special events 
• Conducted periodic product performance analysis and optimize as needed
• Established strong relationships with department store buying teams and retail management
• Proposed and negotiate in store shops and manage the execution and implementation of this program
• Used in depth knowledge about product in order to create product training for managers and customers
• Most remarkable achievement: increased 25% of the annual sales within six months; $2.9M (USD)

Senior Product Merchandiser

• Managed the underwear sales for key accounts (retail stores)
• Held monthly sales of approximately $650,000 (USD)
• Ensured the seasonal plan was fully integrated across business units, categories and functions. Manage seasonal Style & SKU count to drive efficiency, profitability and growth across category
• Operational management (collection table, samples and budget)
• Prepared and conducted product trainings and seminars
• Traveled to accounts store locations (branching) to ensure execution of product was correct on floor and also managed any location on visual issues 
• Managed information flow to coordinators on a monthly basis including current and future business strategies which impacted the door needs
• Participated and oversaw in the creation, launching, and implementation of new products
• Oversaw development of advertising, and all marketing communications to meet product objectives
• Worked closely with designers to develop prototypes for products
• Participated in cross-functional teams to execute seasonal product assortments
• Prepared and communicated seasonal time and action calendar to suppliers and internal teams
• Calculated initial mark up and negotiated lower minimums and prices with vendors in order to align to the corporate objectives

Account Executive / Product Developer

•	Managed telemarketing campaigns for the brand Peugeot in France, Spain and Italy
•	Follow up and survey the qualitative execution of the campaigns at the call center service provider
•	Draw up final campaigns reports for the countries
•	Developed a "Practical Kit of telemarketing campaigns"
•	Most remarkable achievement: To create a business report to demonstrate that 5% of the driving tests become into sales
•	To achieve a quickly integration to work in an international environment
•	To organize from the beginning to the end the Spanish campaigns and to give support to realize the Italian and French campaigns

Commercial Assistant for Central Europe

•	To create the customer service area (procedure's manuals and response strategies for the customer satisfaction)
•	To train the Peugeot dealers about the customer satisfaction
•	To assure a personalized response to unsatisfied customers
•	To propose and manage a budget (200,000 USD/year)
•	To organize and coordinate a weekly customer service meeting with the directors
•	To realize monthly customer service reports to be sent to the headquarters
•	Most remarkable achievement: To achieve to create the customer service area with an independent budget

Customer Satisfaction Coordinator

Find out detailed information about Karla Schneider,  in San Clemente, CA

Karla Schneider: in San Clemente, CA

Karla Schneider

VANS

GPS Painting

PVH - Speedo

PVH - Warner's

PSA PEUGEOT CITROEN, Paris , France

PEUGEOT

Ecole Superieure de Management en Alternance

TECNOLOGICO DE MONTERREY ITESM CEM