Skate

Snow

Surf

Yoga

Camping

Travel

Hiking

backpacking

Bay Area backpacker, surfer, yogi,  and outdoor enthusiast.
Strategic and collaborative merchandise leader with extensive experience in business strategy, assortment planning, and ecommerce. 
Promoted to positions of increased responsibility given strong project and people management skills.
Took extended time off this summer to travel and thru-hike the John Muir Trail.


- Led e-commerce business strategy that dramatically improved profitability by shifting business focus to most profitable categories, controlling costs, and implementing promotions that preserved margin.
- Developed and executed end to end business strategies that met and exceeded sales, margin, and inventory goals.
- Oversaw all buying, assortment planning, and promotional and digital marketing calendars for all departments.
- Conducted open-to-buy for all departments and adjusted flow of receipts to meet desired inventory turnover.

- Drove strategic direction of a cross-functional team of 7, consisting of merchandisers, inventory planning, content, and design. 

- Developed and maintained digital merchandising and marketing calendars; led a cross-functional team to execute campaigns, maintaining a strong and collaborative relationship with cross-functional partners.
- Managed and implemented digital merchandising plans for site, including homepage, product pages, and promotions.
- Provided direction to content team and studio on creative briefs for creating digital assets for use across site, email, social, and promotional campaigns; reviewed and approved all campaigns.

- Partnered with product sourcing team on development and assortment strategy of in-house apparel and gear brand; created an assortment that met gaps in the yoga industry. Reviewed and approved all top of production samples.
- Increased private label revenue YoY from 10% to over 17% of total business.

- Assisted product team in migration from in-house platform to Shopify Plus. Worked with team to continuously test site and provide direction and feedback on design, promotional tools, product displays, and user experience.
- Implemented new site features and programming that grew business and enhanced customer experience.
- Identified and implemented A/B testing on site and in email to increase sales and improve customer experience.

Category Manager

- Managed all buying and assortment planning for apparel department; increased annual revenue by over 70%, from 2016 to 2017.

- Trained and developed two merchandise assistants.

- Developed a buy process and exit strategy for seasonal styles, which was applied to all departments.

- Completed and analyzed weekly, monthly, and quarterly sales reports; identified issues with the business and opportunities to meet and exceed business goals.

- Main point of contact for warehouse; worked with internal teams and vendors to resolve any operational or business issues.

- Built strong relationships with vendors and maintained excellent partnerships with over 50 vendors. 
- Negotiated costs with vendors, and improved payment terms and discounts with primary vendors.


Associate Category Manager

- Owned and developed seasonal categories. Worked with vendors and design team to finalize assortment.

- Tracked, reviewed and approved all top of production samples and packaging for departments. Worked with vendors to resolve product development discrepancies and ensure on-time shipment of POs.

- Reviewed assortment with e-commerce team to ensure products are displayed correctly and accurately for online launches; worked with marketing to ensure new products and high volume programs are featured. 

Assistant Buyer

Find out detailed information about Elizabeth Seleb,  in San Francisco, CA

Elizabeth Seleb: in San Francisco, CA

Elizabeth Seleb

YogaOutlet.com

YogaOutlet.com

Cost Plus World Market

UC San Diego