Lifestyle

Dynamic, and versatile designer with over 10 years’ experience creating and implementing targeted high profile, brand based B-to-C and B-to-B print and web based campaigns with a strong record of consistently driving growth and exceeding even the most aggressive target metrics.  A strong ability to conceptualize, design and execute far-reaching, and forward-thinking campaigns.  Exceptional technology skills.

•	Directed all marketing, graphics production and communications for historic silver jewelry designer.  
•	Designed all print and web marketing collateral including catalogs, brochures, postcards, web graphics, banners, e-mail communication
     o	Re-Designed and transitioned website to e-commerce platform to implement B2B direct sales
     o	Designed 32 page catalog including copywriting
•	Oversaw marketing efforts for product launch of new branded collections including logo design, and all support graphics. 
•	Managed brand communications, PR & media relations, product launches, sales collateral, and tradeshow marketing.
•	Personnel Management: Directed, mentored, and led associates, freelancers, and external vendors.
•	Restarted social media campaigns improving our following and visibility by over 200%.

Senior Designer - Marketing & Communications

•	Product Line Development/Rationalization: sourced, purchased, imported, and processed over 2500+ new items every year.
•	Process Efficiency: Streamlined processes to cut transition time to market by 50%.
•	Personnel Management: Led and directed a team of 3-8 members coordinating various stages of product to marketplace processes. Supervisory lead to sales associates and creative department. Assumed duties of Owner/President during absence.
•	Creative Market Strategy: Implemented & innovated direction for marketing materials and new B2B web site.
•	Challenged to produce results for respected e-commerce retailer with sales presence in both B2B and B2C channel; increased major online marketplaces by 10%. 
•	Vendor Coordination: Managed replenishment and first run product with both foreign and domestic partners.
•	Inventory Oversight: Managed inventory including monitoring product status, price changes, and inventory replenishment.

E-Commerce Business Manager

•	Designed and executed all marketing strategies including addition of co-op program as value added service.
     o	Art Direction and production of catalogs, brochures, postcards, web graphics, banners, e-mail communication, etc.
•	Strategic Advertising Initiatives: Redesigned website and oversaw maintenance and ongoing updates. 
•	Directed all aspects of trade show operations and participation.
•	Executed Principal Photography and image editing for product and lifestyle graphics

Senior Graphics & Marketing Communications Manager

•	Conceptualized brand from ground up and built following amongst trade and consumer audience for an international luxury bridal and fashion jewelry designer.
•	Developed brand identity an all supporting collateral from design and development to execution.
•	Designed, built and maintained web presence.
•	Oversaw PR and product placement across trade and consumer platforms including co-op advertising.
•	Managed trade show presence in entirety
•	Assisted product design and development including hand sketching and 3D CAD renderings of designs.

Creative Director and Marketing Manager

•	Developed and maintained multiple company websites targeting both trade and consumer markets for an international luxury bridal and fashion jewelry designer.
•	Coordinated and implemented marketing campaigns, and product launches.
     o	Executed all sales and marketing collateral.
•	Directed studio photography and streamlined procedures.
•	Coordinated media buys and executed advertising design and deployment.

Advertising and Graphics Coordinator

Find out detailed information about joseph alexander,  in Hawthorne, CA

joseph alexander: in Hawthorne, CA

joseph alexander

Charles Garnier Paris

West Coast Jewelry

Carl K. Gumpert, Inc.

Mark Silverstein Imagines

Gregg Ruth & Co.

Syracuse University

University of Illinois at Chicago