I am passionate about turning innovative ideas into products and solutions. I am a tactical problem solver in the product development arena but I am enough of a generalist on innovation, strategy, entrepreneurship and leadership to be capable of connecting different people with different backgrounds and guide them to success. I love to think of a user perspective and pair that with management and business expertise to create surprising solutions, often with limited resources. ??I have made my career as expert in design and development, dealing also with innovation and entrepreneurship and with a special focus on the outdoor market. I have founded 2 start-ups, including Ortik, a top class mountaineering brand developing technical equipment for the alpine environment.